If you are a designer or provide design services to clients, you have probably encountered the clients who look at your finely crafted works of art and say "Why is there all that white space? Fill it up!" or "Please use this beautiful logo that was created by my nephew as the basis for your design." We know what those logos look like - like they were designed by a nephew! I know that beauty is in the eye of the beholder, but there are some principles that do impact on whether a design is successful or not. Putting all the text in Times New Roman ...