Bill Gates has just joined LinkedIn, and I can see why. I just visited LinkedIn and was pleasantly surprised to see their amazing new interface. The modifications to the interface, and the addition of new options and features has made it into a serious business networking tool that I could see myself visiting on a regular basis. Before the changes were made, having a LinkedIn profile was like being at a party where everyone was deaf and mute. You could wave at people and/or shake hands (i.e. create and view connections), but aside from moderate signing ...

I know this is way overdue, but I actually have to work sometimes. So apologies.I already wrote a general overview of SphinnCon Israel. The next four posts will cover the sessions, and the information that I thought was most interesting and useful. Barry Schwartz from Rusty Brick and Search Engine Roundtable kicked off the event with an introductory presentation. He explained that he was here for his nephew's bar mitzvah, and the event was planned around that. So a big thanks to his nephew for being born 13 ...

As I wrote a few days ago, SphinnCon came to Israel this week on February 5 in the form of SphinnCon Israel. It turns out that this wasn't only the first SphinnCon in Israel, but it was the first SphinnCon ever! So, this is yet another example of a first for Israel, kind of like how the first WordPress conference, WordCamp, to take place outside of the US took place in Israel. I took extensive notes at each session, which I had planned to ...

GM is one of the few automobile giants who has enthusiastically adopted social media as part of their marketing strategy. And now GM sales are reported to be up, while other auto companies like Ford and Toyota are reporting drops in sales. Is there a connection? First GM blog launched in 2005 General Motors was an early adopter of blogging and social media with their first blog, Fastlane, launched in January 2005. The goals of the blog were to: Develop a fast way to reach out to and hear from customers, and attract significant web traffic. Help GM overcome its lumbering-dinosaur image, and close the gap ...

SphinnCon Israel is sold out! SphinnCon Israel is a SphinnCon networking event focused on search and internet marketing, and is taking place this coming Tuesday, February 5 at the Jerusalem College of Technology (also known as Machon Lev). This event is exciting thanks to the incredible lineup, with representatives from well-known international companies like Google, TechCrunch, Kenshoo and Yedda (see my previous interview with Yedda's Lior Haner, who will be speaking at the conference), and thanks to the location: Jerusalem! For once I don't have ...