The following is a guest post by Heather Johnson. Her details are at the end of the article. ----------------------------- In order to maximize sales and improve marketing tactics, each small business must learn the fine art of bootstrapping. There are many ways to cut costs in order to leverage your assets. Some of these methods are complex and only gradually save money, which is fine if you have the luxury of waiting. However, many businesses resort to bootstrapping out of urgent necessity and there are certainly ways to cut costs immediately. Below are eight bootstrapping tips that will show you quick results. Switch to VoIP - Many companies are saving thousands each year by using VoIP (Voice over Internet Protocol) providers like Skype. ...

About a month ago I spoke at the Techshoret Conference for technical writers. Techshoret is an active mailing list for technical writers in Israel, but it includes many members from overseas as well. The people on the list are very supportive and helpful, and I wouldn't be surprised if it was one of the best email groups in the world for technical writers. Techshoret holds an annual conference in Jerusalem, and I was invited to speak on the topic of Blogging and Social Media as Marketing Tools for Hi-Tech Companies since they decided to add some non-technical writing lectures to the mix. My lecture covered case studies of businesses and their successes and failures in the ...