For the second year running I had the opportunity to be on a panel at Affilicon, the Affiliate Marketing Conference & Exhibition that took place last week in Israel. Like last year, this year I was on the social media panel, and I decided to take a devil’s advocate approach to my presentation: to talk about what social media marketing is NOT.
The reason I took this approach is that you can find lots of information out there about how fabulous social media marketing is for promoting your business, organization, or other goals. However, with all this hype I fear that people are a) overestimating what social media can do for them and b) unaware of the challenges involved in using social media for marketing.
Now don’t get me wrong: I’m a big fan of social media marketing. We’ve had good results with it here in our own company, and for clients. My point here is to provide a social media “chill pill” – some facts and realities about becoming active on the social web.
So here’s my presentation. I hope you find it useful, and as always would love to get your feedback and questions:
Public relations (PR) is as relevant as ever. Getting good coverage for your company or organization can be key in generating new leads and strengthening brand awareness.
But is PR the same thing today as it was five years ago? What I mean is, to achieve the goals of PR, does that still involve traditional activities like press releases?
On the one hand, I can’t believe that companies would continue to invest so much in traditional PR activities if it is irrelevant. They must be seeing results if they continue to pour their marketing dollars into the PR pit.
On the other hand, many of us know that big-monster companies are kind of like the Titanic: they can’t redirect the ship quickly, even if they see an iceberg ahead. They may continue to do certain things just because they’ve been doing it like that for so many years, and because changing it would mean going through 3000 committees and getting board approval.
ON THE OTHER HAND (I feel like Tevye from Fiddler on the Roof), many marketing experts still recommend press releases, especially online press release services, as an integral part of a company’s marketing efforts. I just watched this webinar titled Using Your News to Drive SEO from PR Web with Lee Odden from Toprank Online Marketing. Odden’s point is that press releases can play an important role in a company’s SEO (search engine optimization), helping your site and/or landing page rank high in search engine results for select keywords. He says that most journalists do not look at press releases as a source for new stories; rather, they decide that they want to write a story and do a search on Google etc. to try to find relevant experts and companies to use for the story. And since that’s the case, you want to make sure your company appears high in the rankings when they search so that they will contact you and hopefully create an ongoing relationship with you as a credible source for future stories.
Are press releases the best investment for search engine optimization?
BUT! (Aside: in elementary school we had a non-native English speaking substitute teacher who would say things like “But! I have a big but!” You can imagine that he didn’t last long with us hoodlums.) If the entire goal is to improve SEO results and help journalists find you, maybe press releases aren’t the best place to investing your SEO efforts. I mean, if the goal is SEO, maybe you should be working to improve your rankings in other ways. Basically, the question is if press releases are the best use of our company resources if the ultimate goal is SEO?
Gary Vaynerchuk says you need to be real like a fat-ass Italian uncle
Gary Vaynerchuk, in his entertainingly persuasive manner, says that press releases are obsolete. He says “press releases are ludicrous in this world…nobody gives a crap.” It’s all about storytelling, not cold- minded press releases. “Make it authentic, care, don’t BS…and you have a business.”
My opinion: press releases are relevant if adopted to today’s social world
So what’s the answer? Well, since nothing in this world is black or white, here’s my take on press releases in today’s world of conversation and authenticity:
Today, PR is about getting found on the web. Press releases do still have a place in PR and SEO: using one of the leading online press release distribution services can really help boost your site’s rankings in the search engines thanks to their incredible clout and spread. However, companies should maybe try to wrap their big-monster heads around a new type of press release: press releases that are more like blog posts, i.e. they contain informative, useful authentic information that people actually want to read, rather than dry corporate-speak content like “Widgets Inc. has added a new service that they project will change the world.” I mean, put yourself in the journalist’s shoes: would you care about your new world-changing service if you weren’t you? I doubt it.
These “press releases” should also appear on your site, or even better your corporate blog/newsroom, so that you increase the chances that they will be found on your site in searches as well. And of course don’t forget to link to your site’s new content via twitter, facebook, etc.
In short: don’t ignore press releases yet. But use them in a way that suits 2009. Understand that PR now includes a wide variety of online activity, including being active on the social networks. Press releases are just one component of your online marketing efforts to help journalists and bloggers find you and perceive you as a credible expert that they want to use for their next story on your industry.
There always seems to be confusion regarding how Israelis can use PayPal – can they use it in their currency, i.e. Shekels? Can they withdraw funds? Are there limits they should know about?
Well, I’m happy to say that I now have the latest info regarding PayPal and Israel straight from PayPal! The following information was provided by Nissim Ohayon, Sr. Business Development Manager at PayPal Israel:
While PayPal services are not fully rolled out for Israeli merchants, thousands of Israeli merchants are using PayPal for cross border sales with great success. Here are some links that will direct you to the products and features available to Israeli merchants today:
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Main PayPal web page for Israeli users and merchants: www.paypal.com/il.
Accept credit/debit card as well as PayPal balance and echeck payments immediately.
Website Payments Standard (WPS) – Click here for full details including fees and integration tools.
Simple to Integrate. Select from one of three easy integration options.Click here for details.
No need to “qualify.” Just open a premium or business account online and follow the instructions.
Your site can be integrated and ready to accept credit card payments in a single day.
Click here for an online demo (may take a few minutes to load).
To see if your shopping cart software already has a kit for Website Payments Standard, please follow this link.
Merchants with their own merchant account:
Express Checkout (EC) – Click here for full details including fees and integration tools.
Some advanced programming may be required.
To see if your shopping cart software already has a kit for PayPal Express Checkout, please follow this link.
If your shopping cart is not listed on the page at the previous link, please direct your developers to this link to review the API documentation on how they can integrate PayPal Express Checkout to your site.
Your account may need to pre-qualify for Express Checkout, so please contact me directly if you wish to integrate this product into your site.
A few important notes for Israel-based users and merchants to consider:
Withdrawing funds is now available directly in Israel, in New Israeli Shekels via an Israeli-issued Visa card. Since Visa cards in Israel are typically linked to a bank account, those funds do settle directly into your bank account, via your credit card. Please note that this feature is restricted to a $750/day limit. We have plans to improve on the withdrawal methods for Israeli accounts in the coming months, so please stay tuned.
PayPal users and merchants that have a US bank account may link it to their PayPal account even if their PayPal account is here in Israel. This allows Israeli merchants and users to move funds in and out of PayPal directly to/from their US bank account without the daily limits mentioned above.
The PayPal web site will not be available in Hebrew in 2009. This means that Hebrew sites will not be able to integrate with the service yet.
To get started, open a PayPal Premier or Business account to start accepting credit cards and PayPal payments today by clicking here.
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Note what it says about withdrawing funds: it can only be done with a Visa brand credit card, and the money is transferred through the Visa network and arrives in their bank account. This is because the overwhelming majority of Visa cards in Israel are linked to a checking account. So when Visa goes into the account to withdraw funds, funds will be deposited instead (or, at least offset from some of the withdrawals for Visa transactions).
This is an amazing opportunity for Israeli startups. Innovate!Europe will be holding a free workshop and networking event in Israel, and one startup will be selected to participate in Guidewire STUDIO, an in-residence business accelerator in the heart of Silicon Valley valued at over $30,000.
But the deadline is March 25, so better hurry! Please pass this on to people who you think might benefit from it.
Read on for more…
Innovate!Europe is a competition to indentify Europe and Israel’s most promising startups and accelerate their drive into global markets. During this unique program, startups receive mentoring, promotion and critical introductions while competing for an exclusive spot at Guidewire STUDIO, an in-residence business accelerator in the heart of Silicon Valley valued at over $30,000.
Innovate!Europe and its partners are hosting a Going Global workshops and networking meetup in Tel Aviv on April 1st. During this workshop, Guidewire Group’s expert analyst team will give you feedback on your company’s competitive value proposition and market opportunity, and help you hone the pitching skills you need to effectively compete for partners and funding.
Best of all, there is no cost to apply or to participate in the Going Global workshops.
Start-ups in the workshops held so far have raved about the experience.
Conor O’Neill of Ireland’s LouderVoice, called it “pure gold” and said it was “the most impressive start-up workshop I have ever encountered.”
Here are the details for the Israel event. You can find out about the European events on their calendar.
1 APRIL Tel Aviv, Israel (co-hosted by Orrick)
Going Global workshop from 9:30 to 17:30: apply now
Note: You don’t need to be a workshop participant to join us at one of the networking meetups. The meetups are also open to investors, journalists and other members of the entrepreneurial community. However, an RSVP is required as space is limited.
If you want to participate in the competition but can¹t attend one of the workshops, apply anyway. If you’re selected, Guidewire Group’s analysts will conduct a telephone interview with you. And if you’re not a startup, but know any that you think should compete, forward this note to them.
If you want to follow the competition, learn about the competitors and connect with other members of the ecosystem, subscribe to the blog or join the Innovate!Europe’sFacebook and LinkedIn groups.
Here are some upcoming events posted on our Israeli hi-tech and business events calendar. Check out the calendar to see a full list of all the events and conferences in March 2009.
March 2, 2009. Avenue, Airport City, Israel. GameIS2009 – 5th Yearly Israeli Game Convention. This is a full day event about interactive entertainment and the people who make it all happen. They will cover everything from high end international business trends to how to get in the industry.
March 2-3, 2009. Tel-Aviv, Israel. IPv6 Forum Israel Day Conference at ISOC. The agenda includes speakers from the IPv6 Forum , Juniper Networks, Cisco Systems, the IDF, Bechtel, STKI, ECI Telecom, PurePeak and Tel-Aviv University.
March 3, 2009. Jerusalem, Israel PresenTenses’s Leaders in Philanthropy Panel will bring together three leading foundation executives who will share their experiences approving funding for the best and the greatest Jewish causes, reveal insider fundraising secrets and discuss the Jewish philanthropy climate during the financial crisis. *A unique, individual Q&A session will follow the panel, providing opportunity for brief one-on-one introductions.* (Hebrew)
March 4, 2009. Ramat Gan, Israel.MySQL User Group Meetup. Agenda: 16:00-16:30 – Gathering & Registration; 16:30-17:15 – Eliran Malki, MORE IT – MySQL success story; 17:15-17:25 – Break; 17:25-18:10 – Shlomi Noach, InterBit – MyISAM & InnoDB Tuning Fundamentals; 18:10-18:20 – Break; 18:20-19:05 – Moshe Kaplan, Rocketier – Sharing Design overview March 12, 2009, Holon, Israel. GarageGeeks Session: Lost in Conversion? “Future of Web Analytics” Web analytics and conversion optimization is probably the biggest untapped opportunity within online marketing, particularly in a time of economic downturn. Within this GarageGeeks session, you be exposed to best practices and new developments in measurability, user behavior analysis and proven conversion rate tactics.
March 29, 2009. Airport City, Israel. TheMarker.Comvention and Social Media Summit: Israel which will explore the state of Social Media, where things are headed in the future and where the money is today and will be tomorrow.
March 31, 2009. Tel Aviv, Israel. TechonomyThe event that delves into the business and economy behind the Web 2.0 technological revolution.
This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs.
Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post.
1. Brand yourself as if you were a brand name
If you are trying to market yourself as a freelance writer, or freelance anything, it’s important to start to look at yourself as the product that you, the business owner, is trying to sell. Yeah, that’s a lot of hats to wear, and that doesn’t include the fact that you, the freelancer, are also the accountant, administrator, and coffee-fetcher. Anyways, in order to accomplish this, you need to create “Brand You.”
Why should I brand myself?
The brilliant Gary Vaynerchuk has the answer for you (bonus: guess who’s apparently a MOT (Member of the Tribe)…note how he says Alav Hashalom about Paul Newman passing away!):
Another reason you want to do this is because Google has a long memory, and you need to control what prospective employers and others see about you on the web. You have a chance at doing this if you have a personal site built on your own domain. To see what I’m talking about, read this post from Lifehacker: Geek to Live: Have a say in what Google says about you.
So how do I do this?
At the very least, buy your name domain name now (we recommend using www.name.com – and we have no affiliation with them, they just don’t suck like some other registrars we won’t name). If you’re name is Joe Shmoe, buy www.joeshmoe.com. If that domain name is taken, add your middle initial and buy www.joezshmoe.com. If you don’t have a middle name, pretend you do and choose a middle initial to use from this point forwards in all your professional correspondence so that people will Google your name that way and actually find you. If you think it’s weird to add a fake middle initial, ask Michael J. Fox, if he regrets it. (To see why he didn’t just use “A,” the initial of his real middle name, read about his Early Life in Wikipedia. Hint – it may have to do with the fact that he’s Canadian, eh?)
If you’re not up to it, you don’t have to actually do anything with your shiny new domain name right now. So why are you buying your domain name now if you’re not going to use it? Because it can get snatched up between now and when you do want to use it by someone else, which would suck for you.
If you are up to it, I strongly recommend starting a blog that appears under your name-domain name.
But I don’t have thousands to spend on that kind of thing right now!
That’s alright, I say. Here are instructions on starting a personalized blog on a shoestring. The reason this method is good is because if your blog becomes a real success and needs to grow, you can relatively easily move over to your own self-hosted WordPress blog, like all the pros.
Starting a Personalized Blog on a Shoestring:
Sign up for a blog on WordPress.com. Try to choose a name that represents you, but remember that you will be putting your new name-domain on your blog in a few steps.
Choose a WordPress theme that best suits your needs. You can find them under Appearance > Themes in the sidebar of your new blog’s admin section. I recommend choosing a pretty plain theme with a header area that allows you to upload your own personalized image. My sister Deena has done a good job with that on her blog, which runs on WordPress.com and you can see here: http://deenascreations.com.
You should go through all the other settings and choose what best suits you. To do this, go to Settings, and go through the sub-pages and modify as you see fit.
Map your domain name onto your new blog. First, you need to change your DNS settings for your domain name. DNS tells your domain where it should be point to, i.e. where the site that will be using this domain is sitting. First, log into your account on your domain registrar. Try to find where the DNS info is managed. It may be under Manage Domains or Manage DNS, depending on your registrar. When you do find where you manage the DNS, remove any existing nameservers and add the following:
NS1.WORDPRESS.COM
NS2.WORDPRESS.COM
NS3.WORDPRESS.COM
Now, go back to your site and click on Upgrades, and then click on the Domains tab.
Then, enter your domain name in the Add a Domain field:
At that point it should ask you to buy 10 credits in order to use your own custom domain on WordPress.com. This costs $10 per year.
Once it’s set up, create an About and Contact page (crucial), and start blogging your head off.
Here are some examples of people who have really succeeded in creating a brand around themselves:
Seth Godin – yes, I know his domain name isn’t www.sethgodin.com, but he’s Seth Godin for goodness sake! He can get away with it. When you reach his stature, you can too.
Oh, and more Gary Vaynerchuk just cuz he’s so awesome, inspiring and in your face (and did I mention he’s an MOT? What naches.)
2. Don’t forget about social media
Since blogs run on RSS feeds, it means you can promote your blog content elsewhere. This is good because it increases the likelihood that people will come across your content, which is the most important thing here. You can set up your facebook and twitter profiles to automatically pull in your blog content, and post it for all your network friends to see.
In order to do any of this automatic republishing, you need to know where your feed is. On WordPress.com, it’s at http://myblog.wordpress.com/feed, where myblog is your WordPress.com blog name, or at http://myblog.com/feed, if you’ve mapped your own domain on to your WordPress.com blog.
To automatically post to twitter, first create a user account on twitter. Then, go to EasyTweets, sign up, and add your twitter account to your profile. Then, click on the RSS icon at the right-hand side of your dashboard:
Enter the feed URL (see above for info on how to find it), entry frequency that EasyTweets will check for new posts (every hour is fine), any text to add before each tweet (I don’t recommend adding any text because then it looks automated), and whether you want to post the current new item in your feed, or only start updating from new items. Press Add RSS Feed, and you’re done.
One thing that came up during our session, and often comes up, is people’s confusion as to what usefulness twitter provides. Here are some links that may help you better understand why all these people get to excited about twitter:
3. Get people to stay in touch with you via RSS feeds and email subscriptions
If someone comes to your site, you want to get them to subscribe in some way to stay in touch before they leave. If you do, you can start to create a long-term connection where they consistently receive content you create, and trust grows between you. If you don’t, chances are they’ll leave, forget that you exist, and never come back.
So, make sure to prominently display the options for subscribing. Here’s a screenshot from Natan Sharansky’s new site for an example on how to do this – note how the subscription info appears very close to the top of every page:
4. Focus – so that people know what they’re getting
People subscribe to certain content because they are interested in the general topic being covered. Imagine if you were an avid car fan, and you bought Cars magazine only to find a spread about the latest hairstyles (or whatever they write about in fashion magazines). And imagine if you were an avid fashion fan and you opened the latest edition of Elle only to find a spread about axel grease (or whatever they write about in car magazines). You’d be pretty disappointed because you are paying to read those magazines because of their focus.
Same with your blog: people subscribe to it because you are writing about something they are interested in, whether it be politics, celebrities, iPhones, or cats. So stick to that 99% of the time, and your readers will stick with you.
5. Optimize for search engines
Yes, even you can optimize your blog for search engines. SEO may be perceived as a magical talent only bestowed upon special fairy beings, but there are some basic things you can do to help your blog rank better in the search engines. Here is a quick rundown:
Make a quick list of keywords you think people are using to find people like you. You can use all sorts of fancy keyword tools if you want, but you can also just use your brain since you know your industry. Take this list, and write it down on a piece of paper. Make a note of which terms are the most targeted, and which are less focused. You have more of a chance of ranking high for “Jerusalem car fans” than for “car fans.” You see what I mean? So while you’d probably like to rank high for car fans, it’s best to aim for Jerusalem car fans. But even so, don’t lose sight of the big vision of ranking for “car fans” because you may get there.
Once you’ve got your keywords, make sure to use them whenever possible in your blog titles, and in your first paragraph. However, when in doubt, make sure you are ultimately writing for humans. What I mean is, don’t stuff your title and paragraph with keywords that don’t make sense, because while you may make Google happy, you won’t make people happy, and that’s not good.
Tag your posts with tags related to your keywords, but also to other stuff you mention so that you may rank for those words as well.
Pay attention to meta keywords and particularly to your meta description, because that’s what appears under the title of your post in the Google search results.
Link internally. When you mention an event, term or phrase that you’ve mentioned before, link to that other post, or category if it exists on your blog.
6. Promote offsite
Aside from trying to get traffic via the web, make sure to promote your blog in other places as well, like in your email signature and on your business cards. And tell people about it whenever relevant, without being annoying.
7. Track your success
Like anything in life, if you are trying to achieve something in life, you need to track if you are getting there. As the saying goes “if you can measure it, you can manage it.” So track your site stats and feed stats. Don’t worry about seeing huge leaps in growth, but you do want to make sure there is a steady incline at the very least. You don’t want to plateau or start to shrink – that’s bad news, and if you see that you need to work to reverse it, generally by creating more content, and commenting on more blogs.
8. Bonus – accessing the awesomeness that is called humanity
“But you said 7 tips,” you say.
That’s right, I say, but I added a bonus. The bonus is about all the people you get to connect with via your blog and online activity, particularly when those people are…extraordinary (in every sense of the word).
Recently I got the following comment on this blog, and it makes it all worth it. Note the author’s name:
Author : moshe rabeynu Comment:
I am a former male exotic dancer and am interested in establishing a “Chippendales” type establishment in Israel. What type of assistance and tax benefits does the Israeli government provide to new businesses of olim chadashim? Are there many such entertainment facilities in Israel? I would like some idea as to how stiff the competition would be. Do Israeli women, as a rule, like to look at males dancing in skimpy G-strings? Are they generous tippers? Would they put a shekel to the shmeckel? If I hire other olim chadashim as dancers, would they have to pay any taxes on their tips? Can I employ dancers who have not had a briss ? I might want to hire one or two to add variety to the show lineup. Is a liquor license hard to obtain in Israel. Do I have to bribe any officials to receive one? To whom is it customary to pay proteksia money to start a business and keep it going and approximately how much to they ask for? Thank you for your help.
If there were commenting Olympics, this one would bag a super-gold.
That’s all!
That’s it – 7 tips + 1 on how to market yourself using blogs and social media. Thanks to those who came to my session – it was great meeting you!
And now, a bit about the Tel Aviv Writer’s Cafe:
It was started 3 years ago by Stephanie Freid, a freelance writer and journalist, as a way of grouping Tel Aviv area writers together for networking and topical discussions on everything from how and where to look for jobs to tips on approaching editors to discussing what makes good journalism to deciding on filing taxes in Israel and abroad. Attendees come from a variety of writing backgrounds including technical, journalism, marketing, book writing & blogging.
Writer Forum guests have included NBC New bureau chief/author Martin Fletcher who spoke about his experiences covering world conflict and his acclaimed first book “Breaking News”, successful book author Matt Beynon Rees on taking a journalism career to the realm of fiction novel writing, NY Times writer Dina Kraft on covering conflict in Israel and why it seems to hit a nerve among so many, Pajamas Media editor Alison Kaplan Sommer on how to slot into the new era of blog writing, Israel Project Executive Director Marcus Sheff on keeping the foreign media informed and celeb blogger Lisa Goldman on how her blog propelled her into the limelight.
For more info, please contact Stephanie at [stefanella.stef at gmail.com].
We are really excited to announce that after months of work, Natan Sharansky has a shiny new website, blog and social media presence. The goal of these efforts is to help spread Sharansky’s ideas regarding human rights, dissidents, democracy and Zionism, as well as to make access to his own fascinating history more accessible.
Here are some upcoming events posted on our Israeli hi-tech and business events calendar. Check out the calendar to see a full list of all the events and conferences in February 2009.
February 12, 2009, Jerusalem, Israel. Jerusalem Twestival, over 180 cities worldwide will be hosting Twestival 2009 to raise money for Charity:Water which provides clean drinking water to villages in Africa. More details.
February 15-20, 2009. Jerusalem, Israel. Jerusalem International Book Fair is a unique biennial event which draws over 1200 publishers from more that 40 countries who display more than 100,000 books in different languages. More details.
February 16, 2009. Ranaana, Israel. Lecture by Prof. Judith Donath on social media and networks “ Visible interactions: The Design of Sociable Media “Designers of online environments shape the social potential of these spaces far more profoundly than do the architects of our familiar physical spaces: they determine whether participants are anonymous or named, whether history persists, whether reputations are prominently displayed or privately discussed.
February 17-19, 2009. Eilat, Israel. International Renewable Energy Conference & Exhibition. Technologies, Investments, Implementations and Regional Development. The focus will be on formulating strategies to fight the global energy crisis. Examples of successful industrial or governmental strategies will be presented. Networking will be conducive to transforming specific threats into business opportunities. More details.
Building a web presence is a lot like building your offline reputation; it’s a long term effort. Reaching your online publicity and traffic goals involves understanding the user perspective – give them things they want, and they will remember you for it. Give them what you want, and you will quickly be relegated to the trash heap of me-me-me companies out there.
Recognizing that what your organization wants to say may not be the same thing as what your users and customers want to hear is sometimes a difficult, but nonetheless critical, step on the path to a truly successful website and web presence. What this means practically is that you need to move your focus to creating and sharing content that is helpful and valuable, and not necessarily directly related to your products, mission, services, or any of the other things you want to promote through your website. Offer people good content that is related to your industry or skill set, and start to enjoy the fact that they come back for more. While seemingly counter-intuitive, this is actually a great way to promote your organization since it helps you build lasting, stable relationships with prospects and clients.
This point is especially important for non-profits, who rely strongly on values of goodwill and public service. Since the people behind non-profits often feel like their organization is their baby, they cannot help but talk about themselves. While people do want to know that your non-profit is a success, it gets tiresome hearing repeated stories about gala fundraisers and the hundreds of children you have helped. Instead, get up-close and personal and transform your stories from statistics to actual people. Interview your staff and the people you help. Also, talk about your field or industry. For example, if your non-profit is related to education, discuss developments in the world of education. Show people that you are an expert, and give those passionate about your field a reason to stay in their relationship with you.
Great content builds your organization, even (especially) if it’s not all about you.
This post is co-written by Miriam Schwab and David Danielson, our intern
December 1-2,2008. Ramat Gan, Israel. The World Summit of Cloud Computing IGT Annual Event & Exhibition. This year the IGT Annual event IGT2008 will focus on Cloud Computing, and its impact on the enterprise IT, the next generation data center, SaaS and Utility Computing. Speakers from cloudera, Amazon, eBay, Yahoo, Forrester, DataLine, Microsoft, Reservoir, NYSE Euronext, HP, Salesforce, Animoto, Sun Microsystems, Merill Lynch, and many more. More details.
December 3, 2008. Tel Aviv, Israel. John Bryce is hosting a seminar series on Web2.0 – 4 meetings of 4 hours each to discuss web2.0 – blogging, social networking, wikipedia, Ajax, enterprise2.0, and more. More details.
December 3, 2008. Tel Aviv, Israel. Amazon Web Services, Tel-Aviv Meetup. At the Afeka Tel Aviv College of Engineering, The Ficus Building, Room 30. From 6:30 to 11:00 PM. Come meet the Amazon Web Services EMEA team and learn about how Cloud Computing is enabling Israeli companies to flourish in these troubled times.
December 3, 3008. 9 Hamenofim St. Herzeliya, Israel.“Head to Head” with Rich Zippel, VP CTO Sun Microsystems. At Ackerstein Tower A, 8th floor. From 13:00 – 15:00 you can be part of an open forum with Rich and ask him whatever you like. For instance: the future of cloud computing; how does Sun Labs manage its project flow; what is new with Sun; etc. Don’t miss this rare opportunity to interact with one of Sun’s driving forces.
December 3, 2008, Jerusalem, Israel. The Jerusalem Investing Meetup. Meet others interested in investing in stocks, bonds, options, and whatever financial strategy you care to learn more about. Join us at the Jerusalem Investment Group’s December meeting to learn and discuss how to persevere through this bear market and begin rebuilding your portfolio and wealth with an eye towards the future. Starts at 6:30 PM; join the meetup group for a precise location.
December 4, 2008, Petach Tikva, Israel. Job Search 2.0 – A workshop to help you build your profile on LinkedIn, tips for networking, good practices for dealing with human resources, and more. More details and to sign up.
December 4, 2008,Israel. Welcome, Herzeliyya Entrepreneurs and Investors!Meet a new network of local entrepreneurs and venture capitalists to share tips and problem solving techniques, get advice on profitability and career and discuss mentoring and business models. Swap business cards and watch your personal business directory grow! Join the meetup group to receive a location.
Running a small business involves wearing many hats. illuminea blog aims to encourage a lively discussion on the challenges and rewards of running and marketing a small business in general, and in Israel in particular. Written by Miriam Schwab, CEO of illuminea.
March 2, 2009. Avenue, Airport City, Israel. 
March 3, 2009. Jerusalem, Israel 
March 4, 2009. Ramat Gan, Israel. 
March 12, 2009, Holon, Israel. 
March 29, 2009. Airport City, Israel.
December 1-2,2008. Ramat Gan, Israel. 
December 3, 2008. Tel Aviv, Israel. 
December 3, 3008. 9 Hamenofim St. Herzeliya, Israel. 
December 3, 2008, Jerusalem, Israel. 
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