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illuminea creates official WordPress plugin for Mad Mimi

We (illuminea) are so excited that we could be part of the creation of a shiny new plugin: Official Mad Mimi Sign Up Forms! for Mad Mimi, the email marketing service. Mad Mimi is all about making their users life simple. With WordPress being the winner in terms of market share for CMSs, they wanted to serve that market. When Mad Mimi asked us to work... Continue »
Rebecca Markowitz on June 11, 2013 • Category WordPress • Tags: , , , , , • Leave a comment

Wake Up You Lazy Schlub!

Please excuse the title of this blog post. It’s actually directed at yours truly. Recently I’ve been experiencing difficulty focusing, and a definite decrease in motivation. It happens to the best of us – go to work every day, do yo’ thing, and come home. It gets monotonous, even in the framework of an exciting, ever-evolving career such as online... Continue »
Menucha on April 17, 2013 • Category Blogging • • Comments (7)

Five free and legal image sources

To have a website without images is like having toast without butter (God forbid). But finding nice images that you can use without any legal issues is like finding a spec of dust in space (if that’s difficult). Well, fret no longer! Here are five free image sources that you could consider using. Just be sure to use them according to the instructions... Continue »

Join us at WordCamp Jerusalem 2013: the official WordPress conference in Israel!

I know it’s been used before, but I find it hilarious. I love bad jokes. Okay, here goes:   How many WordPress developers does it take to screw in a lightbulb?   Answer: None! There’s a plugin for that.   (In my mind…BWAHAAHAHAHA!! Almost as good as freshly squeezed orange Jews.)   WordCamp Jerusalem 2013 is happening, and it’s... Continue »
Menucha on February 14, 2013 • Category Events • Tags: , , , • Leave a comment

7 (more) project management lessons from the Titanic disaster

Calvin Sun at Tech Republic wrote a very thought-provoking post about project management lessons he learns from the Titanic disaster. I agree with almost everything Calvin wrote but there are yet more lessons I learn from the stories Calvin brings. Here is what I learned: 1. Based on the standards of the time there actually were enough lifeboats on the... Continue »

The Five Whys: Critical Thinking for SEO

Clients are constantly challenging me. And it’s good. If I’m being honest, I may sometimes find it aggravating, but it’s good, because it helps me focus and think critically. And critical thinking is the backbone to SEO success. If you don’t know why you’re doing something, you shouldn’t be doing it. Have you ever heard of The 5 Whys? It’s... Continue »
Menucha on November 27, 2012 • Category Blogging • • Leave a comment

A Lazy SEO is A Good SEO

I would like to thank the nice people on the Internet for providing so many custom reports for me to borrow without doing an iota of work, in particular Eric Siu of SearchEngineWatch and Avinash Kaushik. I’m a lazy schlub. And I’ll be the first to admit it. If everything in my life could be completely automated, I would be a happy person. Wallace and... Continue »
Menucha on November 4, 2012 • Category Blogging • • Comments (1)

How to Undelete a Google Analytics Account

Disclaimer: The title makes it sound much cooler than it actually is. Even if you’ve never seen a single episode of “How I Met Your Mother”, I’m pretty sure that you’ve heard the 2am rule: Nothing good ever happens after 2am. It’s a rule that I bitterly regret not following a couple of weeks ago, when a 2:15 am working spree found me accidentally... Continue »
Menucha on October 16, 2012 • Category Google Analytics • Tags: , • Comments (2)

I’m a Big Kid Now…Making the Transition from Couch to Chair

[Although this post isn’t specifically about how to do online marketing, some of you may be able to relate to where we often do our online marketing...] For the past two years I’ve worked from the comfort of my comfy Jerusalem apartment. And it was awesome. Sort of. For those of you who haven’t seen The Oatmeal’s comic on why working from home is... Continue »
Menucha on September 23, 2012 • Category Business,Personal Rants • Tags: • Comments (8)

Who Keeps Adding _kk & _kt To My AdWords Destination URLs? Salesforce Was It You?

As part of illuminea’s marketing services team, I’ve been frustrated by a destination URL problem with one client’s AdWords campaigns. Regardless of how many times we edited the destination URLs, they kept getting edited to include parameters named _kk and _kt . The latter in particular was a horrible source of trouble as it generated long... Continue »
Gab Goldenberg on September 13, 2012 • Category Advertising • • Comments (2)