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SMX Israel 2012 – you’ve come a long way, baby!

SMX Israel was one of the best and most fun conferences I’ve been at in a long time. And I’m not the only one who thinks that – I’ve only heard and read enthusiastic responses from the participants. It’s hard to explain why we all had such a good time; maybe it was the size of the crowd, the energy, the vibe, the speakers, the... Continue »
Illuminea Team on January 16, 2012 • Category Events • Tags: , , , • Comments (7)

Are you letting all of facebook look over your shoulder as you read?

One of the latest types of apps that have emerged on Facebook are social news readers. These apps automatically post to your Facebook friends everything you read on the related news site. So for example, if you have installed the Washington Post Social Reader Facebook app, EVERYTHING you read on the Washington Post can appear in your facebook friends’... Continue »
Deena on November 9, 2011 • Category Facebook • Tags: , , , , • Leave a comment

Why can’t I embed YouTube videos in WordPress?

About a year ago, WordPress added a feature that made it ridiculously easy to embed content from various sites (like YouTube, Slideshare, Vimeo) into WordPress sites. How to embed media in WordPress in a second If you want to embed, for example, a YouTube video in a post, all you do is paste the URL of the video into the editor, unlink it and save/publish.... Continue »
Deena on November 7, 2011 • Category Blogging,WordPress • Tags: , , • Leave a comment

How to Set Up a Branded Feedburner URL

RSS feeds allow people to subscribe to get updated about your site or blog’s newest posts, usually via tools called feed readers (Google Reader is a well-known, free option). This is a nice feature, but like all things web we want to be able to measure this metric too and know how many people are subscribing, and how they are using the feed. Feedburner... Continue »
Illuminea Team on October 16, 2011 • Category Blogging • Tags: , • Leave a comment

illuminea presents: Social Media Workshop and SEO Seminar starting July 20, 2011 in the Tel Aviv area

illuminea is excited to announce a 3-part Hands-On Social Media Workshop for Businesses on July 20, 27, and August 3, 2011. Each session will be four hours, and we will get hands-on at every stage with tools and techniques for optimizing your social media activity. UPDATE: After posting about the Social Media Workshop, we received requests to give an additional... Continue »
Illuminea Team on July 11, 2011 • Category Events,Israel,Marketing,Small Business,Social Media • • Leave a comment

Facebook Ads can’t estimate reach for Pages with Hebrew or Arabic in the title

Someone recently asked a question on the Digital Eve Israel mailing list about a problem they were having with a facebook ad they were trying to create. When creating a facebook ad, you can target very specific people according to various parameters including country, age, gender, and “Likes and Interests.” Likes and Interests refers to people who have... Continue »
Miriam Schwab on June 7, 2011 • Category Social Media • Tags: , , • Comments (1)

Why Peter Shankman will hire a “social media expert”

A few days ago, Peter Shankman wrote a post lambasting all “social media experts” as irrelevant and worthy of dying in a fire. So Peter….you don’t like ‘em, eh? But if you read through his post, it seems clear that he actually thinks that social media activity is important, he just doesn’t like the way it’s often done: he doesn’t like when... Continue »
Illuminea Team on May 24, 2011 • Category New media • Tags: , , • Comments (3)

How to Add a Suggest to Friends Tab on a Facebook Page

Facebook is rolling out some major changes to how Pages work. Some are good, some not. The good changes include the new layout of facebook Pages with the tabs on the left sidebar instead of at the top, and, starting March 11, 2011, the ability to use iframes, HTML, Javascript and CSS without the FBML App! This is going to totally change how you can develop... Continue »
Rebecca Markowitz on February 17, 2011 • Category Social Media • Tags: , , , • Comments (30)

SphinnCon search marketing conference coming back to Israel

SphinnCon is coming back to Israel on January 9, 2011, and it’s a conference that I think any one who is serious about search marketing should seriously consider attending. What is SphinnCon? Have you ever heard of SMX? Well, SMX (Search Marketing Expo) is “the [my bold] original and best search marketing event.” We in Israel are lucky since SphinnCon... Continue »
Miriam Schwab on December 29, 2010 • Category Marketing • Tags: , , , • Comments (1)

New! Course in WordPress web design and development

illuminea college is offering an amazing course through which you’ll learn all the basics you need to know in order to get a website up and running using WordPress. Why WordPress? WordPress is an open source Content Management System (CMS). Basically this means that regular people like you and me can, relatively very easily, build and tweak websites... Continue »