I’ve been working on a new venture aimed at helping non-profits develop their knowledge and skills in the social media field. My partner in this venture, Lisa Barkan from Digital Shtick (www.digitalshtick.com), has extensive marketing experience in the non-profit world. The venture, called amuta 2.0 (http://amuta20.com), will be launching on August... Continue »
First, a story:
Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet me, and I prepared a comprehensive presentation about what I called... Continue »
If you are running a business in a country where you must charge your clients VAT, like Israel or the UK, you may often find yourself trying to figure out how much money is left once VAT is deducted from client payments. I’ve found a number of online VAT calculators, but they are either unreliable, or you cannot modify the VAT amount which is set for... Continue »
A little over a week ago I spoke at the first F5-Refreshing meeting for Israeli women in the hi-tech and internet industry. Liat Vardi, the woman behind the group, did such a great job organizing the event, and it really fill a void in the Israeli hi-tech industry. You can see her follow-up post here. Kol hakavod Liat!
I met some inspiring and fantastic... Continue »
Today, the Associated Press took bloggers to task by stating that they do not allow anyone to quote excerpts from their articles. They specifically went after The Drudge Retort, a left-leaning political site that aggregates short bits of content from around the web as selected by their readers, and told them to remove remove seven items that contained quotations... Continue »
A new group has been formed for Israeli women in the hi-tech and web industries. The group, F5 Refreshing (get it? F5 is the button your press to refresh your browser) is sponsored by Sun Microsystems’ Sun Startup Essentials department, and is organized by Liat Vardi.
The first event will take place on June 26 at a loft in Tel Aviv. The agenda includes... Continue »
I rarely use the Stumble! button on the StumbleUpon toolbar. Basically, what it does is when you press it, it offers you a random site that others have “stumbled,” or voted for, as good sites. It’s actually pretty fun to discover these sites that you’d never come across otherwise.
Well, today I decided to test my luck, and StumbleUpon... Continue »
More and more studies are showing that internet users do not engage with conventional online ads. Users have developed a type of blindness to the flashing, blinking, google-type ads that clutter pages, and no matter how invasive and annoying the ads are, we have learnt to ignore them.
So marketers are desperately searching for new ways to advertise to customers,... Continue »
Privacy by doc18
This week Emily Gould, former Editor at the mega-gossip-blog Gawker, published a stunning and moving description in the New York Times of her experience as a blogger who exposed all, both with regards to her own personal life, and those of celebrities. Her piece is fascinating and disturbing, and raises a lot of questions about the boundaries... Continue »
I’m excited to announce the launch of a new course I’m giving on blogging and social media marketing strategies.
About the course
The new web, also known as web 2.0, is changing the way we communicate. With people spending more and more time online as active participants in the consumption and generation of content, companies and brands who... Continue »