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Part of the entry of new media into the world of marketing and advertising is that companies are losing control, and have lost their ability to monologue their message to us. This does not mean that the end of advertising is nigh, but rather that marketers need to rethink and reinvent their strategies, and actually work to gain our “permission”... Continue »
More and more professionals are starting their own blogs. There is a growing realization that blogging can help advance a person professionally, or market a business. It helps establish them as thought leaders, create relationships with people they wouldn’t normally connect to, and increase search engine rankings for their corporate sites.
But it’s... Continue »
Miriam Schwab on December 3, 2007 • Category Blogging • Tags: Blogging, Business, Marketing, WordPress • Comments (9)
If you are a designer or provide design services to clients, you have probably encountered the clients who look at your finely crafted works of art and say “Why is there all that white space? Fill it up!” or “Please use this beautiful logo that was created by my nephew as the basis for your design.” We know what those logos look... Continue »
WordCamp Israel is over. It was fun and interesting, and you can read my complete review of the event over here. But, there is no rest for the weary, so it’s on to the next event: this Tuesday I’ll be giving a free workshop on using blogs as a marketing tool. Here’s more info:
The Oct. 30 meeting of the Yokneam Forum of Technical Writers... Continue »
Miriam Schwab on October 28, 2007 • Category Blogging • Tags: Blogging, Marketing, Small Business, Social Media • Leave a comment
Last night I went to my first iDrink event. For those of you who are not familiar with iDrink, it’s a party/event for Israelis in the Internet and web industries. The format usually includes presentations by startups and sponsors of the event, some free drinks, and a lot of socializing and networking. This was their seventh event, and there were tons... Continue »
Miriam Schwab on October 24, 2007 • Category Blogging,Israel • Tags: Blogging, facebook, Israel, networking, Social Media • Comments (1)
Someone just wrote to me on facebook from Seattle asking me how can go about becoming a copywriter.
I wrote him back, and I thought my answers might help others, so here they are (slightly modified):
Study English Literature. I don’t know about all English Lit departments, but in Bar Ilan we had to write a million papers proving ideas. We had to explain... Continue »
Miriam Schwab on October 18, 2007 • Category Writing • Tags: copywriting, Marketing, Writing • Comments (1)
Yes, we’ve revamped our website, and it’s about time! If you’re reading this in a feed reader, come on over and check it out.
Our old site was divided into two parts: one part was a static site built on old-fashioned HTML, and the second part was the blog, sitting separately on WordPress.
There were a few problems with that setup:
Updating... Continue »
WordCamp Israel is fast approaching, and I wanted to update you on what’s going on.
First of all, the registration closed a little over a week ago – capacity has been reached. I know there are a lot of disappointed people who really wanted to come, but hopefully it will either work out for them this year, or they’ll manage to register... Continue »
Miriam Schwab on October 15, 2007 • Category Blogging • Tags: Blogging, WordCamp Israel • Comments (1)
Two separate studies conducted on the topic of women’s impact on businesses – one in Europe and one in the US – indicate that having women at the top of a company is good for the bottom line:
McKinsey research released a study showing better-than-average financial performance by European companies with the highest proportion of women in... Continue »
It’s now official – Lorelle Van Fossen (yes, THE Lorelle) is going to be the keynote speaker at the upcoming WordCamp Israel blogging conference!
When: Oct. 25, 9am to 4pm
Where: Michlelet Afeka – Bney Efraim, Tel Aviv Tel: 1-800-37-37-10
Cost: Free! But you must register to reserve your place.
Among the topics to be covered at the... Continue »
Miriam Schwab on October 2, 2007 • Category Blogging,Israel • Tags: Blogging, Israel, WordCamp Israel, WordPress • Comments (3)
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