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8 Bootstrapping Tips That Will Cut Costs Today

The following is a guest post by Heather Johnson. Her details are at the end of the article. —————————– In order to maximize sales and improve marketing tactics, each small business must learn the fine art of bootstrapping. There are many ways to cut costs in order to leverage your assets. Some... Continue »
Miriam Schwab on April 13, 2008 • Category Bootstrapping,Business • Tags: , , • Leave a comment

Blogging and social media for marketing and creating videos – presentations from Techshoret

About a month ago I spoke at the Techshoret Conference for technical writers. Techshoret is an active mailing list for technical writers in Israel, but it includes many members from overseas as well. The people on the list are very supportive and helpful, and I wouldn’t be surprised if it was one of the best email groups in the world for technical... Continue »
Miriam Schwab on April 3, 2008 • Category New media • Tags: , , , • Leave a comment

Bill Gates joins much improved LinkedIn

Bill Gates has just joined LinkedIn, and I can see why. I just visited LinkedIn and was pleasantly surprised to see their amazing new interface. The modifications to the interface, and the addition of new options and features has made it into a serious business networking tool that I could see myself visiting on a regular basis. Before the changes were made,... Continue »
Miriam Schwab on February 29, 2008 • Category New media • Tags: , , • Comments (1)

SphinnCon Israel review part 1: Barry Schwartz’s introduction

I know this is way overdue, but I actually have to work sometimes. So apologies.I already wrote a general overview of SphinnCon Israel. The next four posts will cover the sessions, and the information that I thought was most interesting and useful. Barry Schwartz from Rusty Brick and Search Engine Roundtable kicked off the event with an introductory presentation.... Continue »
Miriam Schwab on February 15, 2008 • Category Web • Tags: , , , , • Comments (2)

SphinnCon Israel summary…more to come later

As I wrote a few days ago, SphinnCon came to Israel this week on February 5 in the form of SphinnCon Israel. It turns out that this wasn’t only the first SphinnCon in Israel, but it was the first SphinnCon ever! So, this is yet another example of a first for Israel, kind of like how the first WordPress conference, WordCamp, to take place outside of... Continue »
Miriam Schwab on February 7, 2008 • Category Web • Tags: , , , • Comments (1)

GM expands social media marketing strategy…and sees sales up

GM is one of the few automobile giants who has enthusiastically adopted social media as part of their marketing strategy. And now GM sales are reported to be up, while other auto companies like Ford and Toyota are reporting drops in sales. Is there a connection? First GM blog launched in 2005 General Motors was an early adopter of blogging and social media... Continue »
Miriam Schwab on February 4, 2008 • Category New media • Tags: , , , • Comments (2)

SphinnCon Israel coming up…and not a woman to be seen (on a panel)

SphinnCon Israel is sold out! SphinnCon Israel is a SphinnCon networking event focused on search and internet marketing, and is taking place this coming Tuesday, February 5 at the Jerusalem College of Technology (also known as Machon Lev). This event is exciting thanks to the incredible lineup, with representatives from well-known international companies... Continue »
Miriam Schwab on February 1, 2008 • Category Israel,Marketing,New media,Web • Tags: , , , , , • Comments (8)

Jeremiah Owyang’s pillar article “The Irrelevant Corporate Website” now in Hebrew

We at illuminea try to encourage our clients to incorporate blogs into their websites since, in our opinion (and in the opinion of many others), the typical corporate website is not as effective as it could be. With content that rarely changes, and little to no engagement with clients and potential clients, traditional corporate websites are little more... Continue »
Miriam Schwab on January 24, 2008 • Category Blogging,New media • Tags: , • Leave a comment

MacBook Air launched to the tune of an Israeli singer

I was reading about the launch of the new MacBook Air, and I saw that the singer for the background music is someone named Yael Naim. Well, that sounded pretty Israeli to me, and I checked it out further and yes, she grew up in Hod Hasharon, in the Tel Aviv area. According to the bio on her site, Yael’s first album was a failure, but in 2004 she met... Continue »
Miriam Schwab on January 23, 2008 • Category Israel • Tags: , , • Leave a comment

Israeli small businesses doomed to failure

The Israeli economy is growing at a tremendous pace, yet a recent study by BDI-Coface has shown that despite the fact that there was a 3% rise in 2007 of newly-founded businesses over previous years, most Israeli businesses are doomed to failure. According to the study, only 58% of ventures are still around after two years, and 30% are around after five. Tehila... Continue »
Miriam Schwab on January 21, 2008 • Category Small Business • Tags: , , • Leave a comment