Free tools for marketing and managing your biz in tough economic times

Yesterday I was privileged to give a presentation at the first Marcshoret conference in Jerusalem for marketing professionals. I wasn’t able to attend the whole event, but from what I could see Paula Stern and her crew at Writepoint did an excellent job putting a high-level, professional event together. You can see the program here  Continue »

Upcoming Events and Conferences in Israel for November 2008

November 3, 2008. Tel Aviv, Israel. Beta Goes Public @ The Barbie. Beta, Israel’s hi-tech rock band, launches its Public Beta tour with a performance at the Barbie club. The performance includes original songs, “upgraded” cover versions of rock hits from the 70s and 80s, and some comedy sketches all based on the Israeli hi-tech  Continue »

Why mobile is the new web, and why you should care

I know that I may be a bit late to the party, but it took the purchase of my new iPod Touch to make me understand that as a person involved in developing for the web, I could no longer ignore the significance of the mobile web. Because mobile really is the new web. The  Continue »

Everything you wanted to know about Paypal and the Israeli Shekel

[If you’re looking for PayPal customer support, the number is 1-809-477-777 and is open 9am to 6pm  Sunday through Thursday.] People are always asking us about Paypal and how it works in Israel with the Shekel. So, I went back to the announcement on the PayPal blog, New PayPal Currencies: Mexican Peso and Israeli Shekel.  Continue »

CNNMoney selects Lehman Brothers as great employer for new grads. Oops.

CNN Money maintains a section of their site for displaying 20 Great Employers for New Grads. Their first pick: Lehman Brothers. Oops. I think new grads are going to have to look elsewhere to find great employers. I think a lot of people may have to look elsewhere to find great employers. Of course this  Continue »

List of Digital Eve Israel bloggers published by JobMob

Digital Eve is a global organization for business women, with about 20 branches around the world. Most of the branches are in the US and Canada, and only three are international: Japan, the UK, and…you guessed it: Israel. The Israeli chapter of Digital Eve consists of a very active and professional email list with about  Continue »

Upcoming Jerusalem networking event with Jeff Pulver: social media marketing for non-profits

I’ve been working on a new venture aimed at helping non-profits develop their knowledge and skills in the social media field. My partner in this venture, Lisa Barkan from Digital Shtick (www.digitalshtick.com), has extensive marketing experience in the non-profit world. The venture, called amuta 2.0 (http://amuta20.com), will be launching on August 31 in Jerusalem with  Continue »

Starting a facebook group is not a social media strategy

First, a story: Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet me, and I prepared a comprehensive presentation about what I called  Continue »

Free VAT Calculator for calculating net profit

If you are running a business in a country where you must charge your clients VAT, like Israel or the UK, you may often find yourself trying to figure out how much money is left once VAT is deducted from client payments. I’ve found a number of online VAT calculators, but they are either unreliable,  Continue »

Presentation from F5-Refreshing: Why blogs are so great for SEO

A little over a week ago I spoke at the first F5-Refreshing meeting for Israeli women in the hi-tech and internet industry. Liat Vardi, the woman behind the group, did such a great job organizing the event, and it really fill a void in the Israeli hi-tech industry. You can see her follow-up post here.  Continue »

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