The Five Whys: Critical Thinking for SEO

Clients are constantly challenging me. And it’s good. If I’m being honest, I may sometimes find it aggravating, but it’s good, because it helps me focus and think critically. And critical thinking is the backbone to SEO success. If you don’t know why you’re doing something, you shouldn’t be doing it. Have you ever heard  Continue »

A Lazy SEO is A Good SEO

I would like to thank the nice people on the Internet for providing so many custom reports for me to borrow without doing an iota of work, in particular Eric Siu of SearchEngineWatch and Avinash Kaushik. I’m a lazy schlub. And I’ll be the first to admit it. If everything in my life could be  Continue »

How to Undelete a Google Analytics Account

Disclaimer: The title makes it sound much cooler than it actually is. Even if you’ve never seen a single episode of “How I Met Your Mother”, I’m pretty sure that you’ve heard the 2am rule: Nothing good ever happens after 2am. It’s a rule that I bitterly regret not following a couple of weeks ago,  Continue »

I’m a Big Kid Now…Making the Transition from Couch to Chair

[Although this post isn’t specifically about how to do online marketing, some of you may be able to relate to where we often do our online marketing...] For the past two years I’ve worked from the comfort of my comfy Jerusalem apartment. And it was awesome. Sort of. For those of you who haven’t seen  Continue »

Who Keeps Adding _kk & _kt To My AdWords Destination URLs? Salesforce Was It You?

As part of illuminea’s marketing services team, I’ve been frustrated by a destination URL problem with one client’s AdWords campaigns. Regardless of how many times we edited the destination URLs, they kept getting edited to include parameters named _kk and _kt . The latter in particular was a horrible source of trouble as it generated  Continue »

Why I’m Winning the War Against Spammers

Recently I started working on a client’s website that required a good amount of anti-link building. Anti-link building? Isn’t SEO all about link building? Well, it was. Until the recent Google Penguin and Panda algorithm updates, almost any kind of link helped prop up a site’s ranking. Obviously, quality links had a better impact than  Continue »

WordPress.com versus WordPress.org

There are two questions we are periodically asked: What are the differences between WordPress.com and WordPress.org?  How do I choose which one to use? First let me tell you in general the main benefits of each. WordPress.com WordPress.com is really, really easy to use. Yes, you need to learn how to use it but it’s so  Continue »

9 Ways to Socialize a WordPress site

On July 31, 2012 Miriam Schwab, friendly CEO of illuminea, gave an informative 9-step webinar on making your WordPress site more social. Here is some of the material written out and you’re welcome to watch the full webinar as well. In brackets throughout this post are the times from the video so you can hear  Continue »

PayPal in Israel: Recurring Billing Options and Customer Support (only from a cellphone)

When you search for “PayPal Israel,” our posts on the topic show so high in search results that we get a few calls a year asking us PayPal questions. We are not PayPal experts, but using PayPal has become an integral part of our business, since it opens up an easy and relatively inexpensive way  Continue »

Vote for the SEOmoz MozCation 2012 Meetup in Jerusalem!

MozCation 2012 in Jerusalem SEOmoz is one of the biggest SEO community hubs on the web and they are trying to find the best location for their next 2 meetups, or what they’ve dubbed a MozCation. We really want them to come to Jerusalem! We put together a list of 11 reasons why SEOmoz should shlep to  Continue »

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