Why Google’s personalized search means social marketing is more important than ever

A few days ago Google announced that it will be extending personalized search to all Google users, whether you are logged in to your Google account or not. Personalized search is not new, but until now it was only applied to users who were logged in. Now everyone will get personalized search results in their  Continue »

Successful Ikea facebook campaign shows importance of offering deals to consumers on social media

Ikea Sweden got some good coverage yesterday for a facebook campaign it ran to promote the opening of a new store in Malmo, Sweden. The company wanted to promote the opening of the new branch, but their budget was limited. They hired an advertising agency called Forsman and Bodenfors, who came up with the idea  Continue »

Israel PayPal accounts can now withdraw funds to Israeli bank accounts! Amen!

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] The day that I thought would never arrive is here: Israeli PayPal account holders can now withdraw their PayPal funds to Israeli bank accounts! Oh happy day. PayPal says that it will take 3-5 days for  Continue »

New! Course on Social Media Marketing for businesses

After a long break I’ll be giving a course on social media marketing for businesses on Sept. 23 and 30. The course had filled up already, but we’ve moved the venue to a bigger room so we have 5 spaces left for anyone interested. The course will take place in the Sandisk offices in the  Continue »

Thanks to our blog, we are now considered PayPal Israel experts

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] So you’re wondering how you can use PayPal in Israel? Does PayPal accept Shekels? Can you withdraw your PayPal funds to your Israeli bank account? Etc. As you often do when in doubt, you head over  Continue »

How to create a personal brand by using online tools

This past Wednesday (July 15, 2008) I presented at an ISOC Israel event on the topic of day-to-day use of social media. My presentation was about personal branding, why one would want to create a personal brand online, and how to go about doing so. Why? In the past, creating a personal brand was solely  Continue »

Social Media Secrets – presented at IBM for SSVN event

This past Wednesday, July 8 I was privileged to be the “keynote speaker” (I find that term kind of amusing, thus the quotation marks) at IBM for the latest SSVN (The Startups & Societal Ventures Network) event. The challenge of talking to a large group about social media is trying to make sure that the  Continue »

What social media marketing is NOT – my presentation at Affilicon 2009

For the second year running I had the opportunity to be on a panel at Affilicon, the Affiliate Marketing Conference & Exhibition that took place last week in Israel. Like last year, this year I was on the social media panel, and I decided to take a devil’s advocate approach to my presentation: to talk about  Continue »

Are press releases relevant in a world of social media conversations?

Public relations (PR) is as relevant as ever. Getting good coverage for your company or organization can be key in generating new leads and strengthening brand awareness. But is PR the same thing today as it was five years ago? What I mean is, to achieve the goals of PR, does that still involve traditional  Continue »

How PayPal really works for Israelis and Shekels

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] There always seems to be confusion regarding how Israelis can use PayPal – can they use it in their currency, i.e. Shekels? Can they withdraw funds? Are there limits they should know about? Almost a year  Continue »

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