I think you are kind of right about the budget issue. A company can decide to limit their budget to whatever they want, and if done properly they should get results from their campaign, even if the results are more limited.

But if they want a professional to manage their campaign, it does become costly for a small business and may indeed exceed what they can afford.

In any case, I would still not recommend turning to Dapei Zahav instead. You may pay less, but you basically get zero results, which means it’s too expensive.

this post is still very accurate, i believe. I’ve never “invested” money in dapei zahav advertising, but I do believe the results you describe are accurate.

When advertising with Adwords, it must be emphasized that a “small budge”, even in Israel should be at least 2,000 NIS/month, which is above most small businesses budgets. If you take into account the monthly management fee of another 2,000 nis/month, its not such a small undertaking for many small businesses

i’ve also done this same research, but did not pay for the dapei listing. based on this research, and findings… we offer a very attractive package deal.. website plus google adwords setup… from $500 – $1,000 depending on customization involved.