A while ago, we wrote how to add a "Suggest to friends" tab to your Facebook Page. And then Facebook removed that feature so that only Page admins had the ability to suggest pages to their friends, presumably to boost advertising sales by encouraging page owners to pay for "likes". However, there is an app that we stumbled across recently called the "Smart Suggest to friends" by VTools, that gives fans the option to recommend a Facebook Page to their friends. Here's how the app will look: To use it, go here and choose which page you want to add the application to. If you want to customize how the ...

illuminea is excited to announce a 3-part Hands-On Social Media Workshop for Businesses on July 20, 27, and August 3, 2011. Each session will be four hours, and we will get hands-on at every stage with tools and techniques for optimizing your social media activity. UPDATE: After posting about the Social Media Workshop, we received requests to give an additional seminar on SEO - search engine optimization. So, we added a One Day Seminar on “SEO – The Fundamentals of Optimizing your Site for Search”.  If you register for both the Social Media Workshop and the One Day SEO Seminar, you'll get a 15% discount on both! To register, click here   About the workshop We will be covering: Key concepts of ...

Someone recently asked a question on the Digital Eve Israel mailing list about a problem they were having with a facebook ad they were trying to create. When creating a facebook ad, you can target very specific people according to various parameters including country, age, gender, and “Likes and Interests.” Likes and Interests refers to people who have expressed interest in things either by adding them to their profile as an area of interest, or by Liking a related Page. This person wanted to target people who liked the facebook Page of a particular chain of stores in Israel. This brand has an official Page on facebook, as well as a bunch of unofficial ones. Their official ...

Facebook is rolling out some major changes to how Pages work. Some are good, some not. The good changes include the new layout of facebook Pages with the tabs on the left sidebar instead of at the top, and, starting March 11, 2011, the ability to use iframes, HTML, Javascript and CSS without the FBML App! This is going to totally change how you can develop facebook Pages! Party time! One of the recent changes in the "not so great" category is facebook's decision to remove the "Suggest to Friends" link on facebook Pages. Admins of a page can still access this feature in the Edit Page area, but fans cannot. ...

Ever have that issue on Facebook? You see you're tagged in a photo and want to join in the happy powwow going on underneath but for some reason you're not being given the option to comment... Logic might tell you that you should be able to comment on a photo you were tagged in but actually that is not what gives you the ability to comment. What will allow you to partake in discussions under a photograph with your lovely face in it is if you "Like" or are Facebook friends with the person or entity that posted the photo on Facebook. So that's what wasn't working!

Yesterday I attended the Cellcom Media Conference at Tel Aviv University. I’m assuming that Cellcom produces this mega event every year in order to strengthen its brand perception in the market. They almost managed to do that at yesterday’s event – if only they hadn’t ended up acting so cellphone-company-ish at the end. Free lunch, great speakers: so far so good Cellcom, one of Israel’s big-three cellphone companies, holds this conference every year, and this was the third one. It’s the first time I was invited to attend this free event and when I ...

The suckiness of Facebook groups is not a new subject. But now Facebook groups have gone through one of those facelifts that leaves the person still looking like themselves, just way more freaky. So let's take a moment to make fun of the "new and improved" Facebook group. What are the changes? It actually took me around a week to find out about the changes but once I found out, it was clear as day that something was fishy in Facebook land. I woke up and found my email inbox all but flooded with messages mainly from strangers that looked something like this: ...

We're always on the lookout for interesting uses of social media by companies and organizations, and right now there are two groups on Facebook using photos as part of extensive social media campaigns. One is the Inbal Hotel, which is holding a contest whereby the person with the best photos of Jerusalem wins a night for two at the hotel (pick me, pick me!). The second is Nefesh b'Nefesh, with their "This is my Israel" photo contest. Read on to learn more about how each of these organizations is using photos and social media to engage people with their brands. Inbal Hotel - the first in their field [caption id="attachment_2136" align="alignleft" width="288" caption="Inbal Hotel Facebook photo contest"]...

I was recently looking at a post on LinkedIn, and I noticed something I had never noticed before: underneath the poster's profile picture is a link that allows me to “follow” them. Follow? What is this, twitter? I remember when LinkedIn announced that companies can now be followed. That kind of makes sense, since companies are entities. But I had never noticed the follow-people functionality, and I don’t love it. LinkedIn is about quality I like that every social network has its own unique flavor. Aside from the varying features of each network, I ...

One of the perks of working in the field of social media is that you get to pretend that you’re working and learning while watching hilarious videos of a good-looking guy in a shower. You know, the Old Spice guy in the shower, the guy who used to work in shark dental care and rides lions as a hobby? If you don’t know what I’m talking about (i.e. have been hiding under a rock etc.), Old Spice launched a campaign that combined twitter, YouTube and a bit of facebook that took the web by storm. The campaign included some planned commercials that set the stage ...