On July 31, 2012 Miriam Schwab, friendly CEO of illuminea, gave an informative 9-step webinar on making your WordPress site more social. Here is some of the material written out and you're welcome to watch the full webinar as well. In brackets throughout this post are the times from the video so you can hear Miriam's explanation of each step. Add Google Authorship to your content (00:40) When you associate certain pages/users on your site to your Google+ profile, Google pulls in your picture when those pages appear in search results. Like so: [caption id="attachment_4324" align="aligncenter" width="466"] Why, hello, Friendly CEO![/caption] This is beneficial because: Seeing a picture of someone increases ...

In May's webinar, we learned that women are more "social" online, but now, in June we learned that even if women are more active on social networks, it's men that are more influential and more influenced. A Business Week study showed that when women recommended something on Facebook, men were one and half times more likely to bite the bait than fellow women. The study also found that in general, men are 49 percent more influential than women. Hmmm... What else did we learn? Well, here is Miriam's 40-minute monthly web trends lecture from June. http://www.youtube.com/watch?v=Q7ngAKeKJG0 And below are some of the main points from the lecture. Please let us know what you'd like to hear about in future lectures. On July 31th, Miriam ...

Miriam Schwab gives a monthly lecture series ”Web trends roundup in 1 hour” with an overview of the most important web trends for marketing professionals. The next free webinar will be on Monday, June 25, 2012 at 10am. Signup and details here. Topics covered in May's webinar Here is an overview of the social media and SEO news that Miriam discussed. Click here to watch the recorded video. [caption id="attachment_3916" align="alignnone" width="420" caption="Google+ Hangouts - a business tool?"][/caption] Google Google+ Hangouts: features, test drive, business applications Consumer surveys: pay per response Knowledge Graph Penguin updates Google Analytics - backlinks Facebook Updated ad creator Google ads vs. Facebook ads Close friends Facebook marketing classroom Social Readers on the fritz - yay! New group file sharing feature App store [caption id="attachment_3917" align="alignnone" ...

Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR: ”Latest Web Trends in 1 Hour” on Wednesday, May 30, 2012 at 10am.  Signup and details here. At the April 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke about: [caption id="attachment_3800" align="alignnone" width="300" caption="Love the Sociabell graphic!"][/caption] Google: Google Webmaster tools keeping data for 90 days Keep a close on your Google account with activity reports Need more space in your inbox? Sort emails by size with a Google Spreadsheet script How Google Penguin updates affecting sites Google Drive finally launching but not with iPhone access Google+ ...

Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR "Latest Web Trends in 1 Hour" on Monday, April 30, 2012 at 10am.  Signup and details here. At the March 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke about: Google: Changes to the Google algorithm and semantic search, over-optimizing penalties, new rules for Google Places, new Google Analyics social reports, and that Firefox will use Google's Secure Search which means even less keyword information in Analytics Facebook: Facebook timelines for Pages - no more default landing tab.... unless you pay for an ad, Facebook timeline best practices, facebook admin panel changes, facebook Insights now ...

Do you ever feel like you're gonna burst with useful information?  I don't. But I know someone who does. Every day, Miriam Schwab, the Friendly CEO of illuminea, reads tons and tons of news related to online marketing, and wanted a way to share it with all 5,000 of her closest online friends. So, we decided to launch a monthly event where Miriam presents all the knowledge she's gained in the last few weeks to a small group of marketing professionals at our illuminea headquarters in Jerusalem and online via live streaming. If you want to join us for the next hour-long, information-packed "Latest Web Trends for Marketing Professionals" lecture on March 26, 2012 at 10am via live streaming, register here and we'll ...