A customer has walked into your store or has arrived at your web site. This person is interested in your product and plans to buy, whether from you or your competitor. Your price is reasonable and the quality of the product is good. But the person ends up leaving your store/site and buying the product elsewhere. Aaargh! So where did you go wrong? It's not always possible to say, but an important part of making a sale is erasing all your customer's fears and insecurities about buying your product from you. How do you do that? Use the shoe-burning method! Burn the Shoes One summer I needed sandals, and I headed to Jaffa Street in downtown Jerusalem. ...

Part of the Web 2.0 movement is the increasing ease of creating a web presence. Thanks to Blogs, Wikis, and other similar platforms, pretty much anyone can post content on the web. Weebly is a free service that allows users to create a pretty decent looking site quickly and easily. The site can either be hosted with Weebly under a weebly subdomain (i.e. example.weebly.com), or you can download your completed site as a zip, giving you greater flexibility in terms of appearance and hosting. Once you have registered with Weebly and chosen your subdomain, you can get to work. First, choose a ...

I love Firefox. I loved it before version 2.0, and now I love it even more. With its shiny new interface, amazing tabbed features, and fabulous plugins, why would anyone use Internet Explorer anymore? And for anyone who cares about web standards, Firefox is it. But for some reason Israelis don't have a clue about Firefox – both designers and users. Too many Israeli web sites break apart in Firefox, or tell you that certain content can only be viewed with IE. I know that the huge majority of web users use IE, but a designer's job is to take everyone into account. And it's not like Firefox has ignored the Israeli community – there is a complete ...