Courses

Corporate Blogging and Social Media Seminar - marketing in the new media landscape

illuminea marketing & media (www.illuminea.com) is excited to announce the launch of a new course on blogging and social media marketing strategies.

About the course

The new web, also known as web 2.0, is changing the way we communicate. With people spending more and more time online as active participants in the consumption and generation of content, companies and brands who wish to engage with online customers must adopt a new way of thinking.

Marketing is no longer a monologue. It is no longer about interruption. It is about conversation and getting permission.

Online marketing is also more accessible and efficient. The new social web tools are available to everyone, and enable you to focus your marketing efforts on hot prospects, rather than shouting over the din and hoping to be heard (i.e. billboards on the highway and tv commercials).

During the course, you’ll gain a solid background in blogging and social media, start your own blog and write and optimize your first post for social media and search engines. We’ll also cover the following:

  • How an effective blogging strategy can be an amazing way to market your brand and/or company
  • How to set up and promote a blog with the various social media tools available
  • Creating and monitoring an online social media profile that delivers results.
  • Search engine optimization (SEO) basics for better blogging
  • Digital PR/PR 2.0 - moving beyond the conventional press release to the Social Media Press Release

To see the agenda, click here.

Who’s the speaker?

The courses will be delivered by Miriam Schwab, an entrepreneur, who founded and is CEO of illuminea, a Jerusalem-based marketing and social media services company. She comes with over 5 years marketing experience in the hi-tech world and provides social media and blogging services to clients. In addition, Miriam maintains an active online identity via social networks and blogging, and writes a popular blog about the WordPress blogging platform at www.wordpressgarage.com.

Miriam has lectured on the subject to companies and groups around Israel, with enthusiastic responses from the participants.

“I’m writing this to thank you for the excellent seminar you gave to our Corporate Marketing department on the topic of blogging.

We all learned a lot of useful information, and many of us have incorporated some of what we learned from you. Of all of the seminars we have had in the past few years, I’m sure that everyone who participated would say that yours was unquestionably the most interesting and worthwhile.

I would recommend this seminar to any organization interested in the field of blogging, and I would also recommend you for seminars on other topics of your expertise.”

-Yakir Feldman, Corporate Marketing, Comverse

To see more testimonials, click here.

Who’s this for?

This seminar is for marketing professionals seeking to expand their skill set, and business owners who want to learn how to use these tools to market their own business.

What you’ll get

Participants in the course will receive the following:

  • High quality printed reference material.
  • Access to a members-only section of the illuminea website with resources and links to great information to expand your knowledge.

When will the next course be?

If you would like to receive updates regarding future illuminea courses on blogging and social media, please fill out this form and we will be sure to update you.