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Social Media Workshop

Workshop Overview

We will be covering:

  • Key concepts of social media and online marketing
  • Search engine optimization and why it’s important for social media marketing
  • Identifying goals and audience
  • How to use Twitter for marketing: Setting up profiles that work for business, building up community, promoting your profile, what and how to write, monitoring, measuring, the best tools, etc.
  • Getting the most out of LinkedIn: Using your personal profile to achieve business goals, customizing your company page, understanding the power of LinkedIn groups and Questions
  • YouTube: Why YouTube is a huge opportunity, creating and optimizing your YouTube channel, optimizing your YouTube videos, growing your community
  • Using Facebook for business: Profiles, Pages, Groups, Questions. how to analyze Facebook Insights
  • Managing your web presence: How to manage your social profiles, content, and campaigns, Social media dashboard options and setting up your dashboard, Monitoring tools
  • Getting your site ready for social media activity: Optimization, capturing leads, shareability, email marketing, analytics, social buttons
  • View the full workshop schedule

Lecturer: Miriam Schwab

This workshop will be taught by Miriam Schwab, the Friendly CEO of illuminea, who  is recognized as a leading developer on the WordPress platform and regularly lectures and serves as a web marketing evangelist and resource to the broader internet community.

illuminea has extensive expertise working with companies, non-profits and individuals in developing and designing the ideal web presence and promotion strategy to achieve the best exposure for their businesses and ideas.

Among illuminea’s clients are some of Israel’s leading companies and personalities, including Comverse, Commtouch, Natan Sharansky, and more. Click here to view testimonials from illuminea’s clients.

Here is a list of the conferences and events that Miriam has spoken at:

 

Workshop Schedule

Overview of social media marketing and getting started

  • Key concepts of social media and online marketing
  • Search engine optimization and why it’s important for social media marketing
  • Identifying goals and audience
  • The basics of what the different platforms and websites are (Facebook, Twitter, Linkedin, and YouTube) and how they fit into your overall strategy

Getting started with Twitter:

  • What is it?
  • Setting up your account
  • Creating and applying custom backgrounds
  • Hashtags, RT, DM
  • How to grow your community
  • How to increase your influence
  • Content considerations

 

LinkedIn and YouTube

LinkedIn:

  • What is it good for?
  • Using your personal profile to achieve business goals
  • Customizing your profile
  • Customizing your company page
  • Understanding the power of LinkedIn groups and Questions

YouTube:

  • Why YouTube is a huge opportunity
  • Creating and optimizing your YouTube channel
  • Optimizing your YouTube videos
  • Growing your community
  • Cross posting on Twitter, Facebook and LinkedIn

 

Diving in to Facebook, wrapping it all up

  • Difference between Profiles, Pages and Groups (old and new)
  • Facebook questions
  • Privacy settings
  • Configuring your Facebook Page
  • Facebook insights
  • Managing content and campaigns
  • Social media dashboard options and setting up your dashboard
  • Monitoring tools
  • Getting your site ready for social media activity – optimization, capturing leads, shareability, email marketing, analytics, social buttons

Updates

Social Media Course Updates

Please fill out this form to get updates regarding our next social media course.