Make my logo bigger, and use that beautiful font called Times New Roman!

If you are a designer or provide design services to clients, you have probably encountered the clients who look at your finely crafted works of art and say “Why is there all that white space? Fill it up!” or “Please use this beautiful logo that was created by my nephew as the basis for your design.” We know what those logos look like – like they were designed by a nephew!

I know that beauty is in the eye of the beholder, but there are some principles that do impact on whether a design is successful or not. Putting all the text in Times New Roman font size 30, in a blinding shade of fluorescent pink doth not a successful design make.

When you encounter these types of clients, and you find that you are compromising all of your graphic sensibilities to give them what they want, go to this site and watch the video. It’s brilliant, and it can really cheer you up and make you realize that you are not alone.

Someone recently said the following to me: “Tell the client what they need, but in the end – give them what they want.” I guess this is what keeps us from becoming starving artists.

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