Below is a sampling of the sites we have designed and/or developed on the Open Source WordPress blogging platform.
WordCamp Jerusalem 2011
About the Project: WordCamp is an annual conference about WordPress that takes place in cities around the world. illuminea has organized WordCamp for the last two years in Israel. WordCampJerusalem.com As illuminea set out to organize another WordCamp, we decided to redesign the site to create a more visually appealing design that would highlight speakers, sponsors, the schedule, and registration.
Special features of the site:
- The custom design expresses the fusion of modern technology and ancient Jerusalem.
- The homepage is split into widget areas which allowed us to add/delete/move content around very easily.
- Homepage custom lectures widget that automatically pulls in three of the lectures with links to the full posts.
- Homepage custom speakers widget that automatically pulls in the featured thumbnail images of the speakers with links to the full posts.
- People registered for the conference with Gravity Forms which automatically displayed a list of attendees on the site.
- The speakers and lectures were inserted as blog posts and categorized accordingly so that they would be automatically listed on their respective pages.
Daniel Gordis – Dispatches from an Anxious State
About Daniel Gordis: Dr. Daniel Gordis is Senior Vice President of the Shalem Center, where he is also a senior fellow. The author of numerous books on Jewish thought and currents in Israel, Dr. Gordis was the founding dean of the Ziegler School of Rabbinic Studies at the University of Judaism, the first rabbinical college on the West Coast of the United States. Dr. Gordis joined Shalem in 2007 to help found Israel’s first liberal arts college, after spending nine years as vice president of the Mandel Foundation in Israel and director of itsLeadership Institute.
About the project: Dr. Gordis had been running a site for a number of years based on an ASP platform. The platform was very limiting in its feature-set and usability, and the design was getting dated. In addition, it was worthwhile to become more active on the social networks. illuminea worked closely with the Shalem Center’s in-house graphic designer to create the new look-and-feel of Dr. Gordis’ site, along with implementing a number of custom-programmed pages and features in order to showcase the content in the best way possible.
NatanSharansky.org

NatanSharansky.org
About Natan Sharansky: Natan Sharansky is a human rights activist and promoter of democratic values and freedom for all the world’s citizens. He has served in four successive Israeli governments as Minister and Deputy Prime Minister, published three bestselling books, and was a recipient of the Congressional Medal of Honor in 1986 and the Presidential Medal of Freedom in 2006. He serves as the Chairman of the Adelson Institute for Strategic Studies at the Shalem Center in Jerusalem as well as Chairman of One Jerusalem and Beth Hatefutsoth, the Jewish Diaspora Museum in Tel Aviv.
Sharansky’s site was taken down when he was elected as Chair of the Executive of the Jewish Agency for Israel.
About the project: Sharansky and his staff sought to ramp up his web presence. To achieve this goal, illuminea created a comprehensive social media strategy, and mapped out the strategy of Sharansky’s blog as well. Sharansky’s site/blog is based on a custom design created in-house at the Shalem Center, which we implemented with custom programming on the WordPress platform. illuminea was also responsible for the initial content strategy, including aggregating, tagging and categorizing all of Sharansky’s previously published articles, and creating content for the pages on the site describing Sharansky’s life and achievements.
As part of this project and in line with the social media strategy developed by illuminea, Sharansky also became active on the following social networks: facebook, twitter, YouTube, delicious, and flickr.
Tene Capital
Tene Capital is one of Israel’s leading private equity firms. Their site is based off a custom design which was converted with a high level of accuracy (pixel for pixel) into a completely manageable WordPress site.
Among other things, their unique design and technological needs included:
- A password protected login area for each of their limited partners, each one leading to a different area of the site where they receive relevant information including updates regarding their investments.
- At the bottom of every page is a sliding gallery of the companies in their portfolio. We created this function so that they have full control over the list of companies showing.
- The photos in the individual staff members’ about pages are a unique gallery.
These elements presented Tene Investment Funds with a high level, professional, and easy to manage website.
S. Wimpfheimer, Aronoff & Co.
About S. Wimpfheimer, Aronoff & Co. – S. Wimpfheimer, Aronoff & Co. is a law firm that provides the services of exceptional attorneys to companies (from start-up to Fortune 500), individuals, and law firms.
About the Project: S. Wimpfheimer, Aronoff & Co. approached illuminea seeking a professional web presence that highlights SWA’s advantages – affordability and expertise. They wanted to showcase the S. Wimpfheimer, Aronoff & Co. attorneys, their accomplishments, and their experience in a wide variety of practice areas.
Using WordPress, illuminea built SWA a professional website with a variety of features and advanced customization.
Here are some of the features on the S. Wimpfheimer, Aronoff & Co. site:
- Customized attorney photo gallery with an easy to manage user interface
- Unique, professional, and clean design with lots of white space
- Homepage slider that features each attorney, their thumbnail image, their credentials, and a link to the attorney’s bio on the site.
- Customized sidebar widget promotes S. Wimpfheimer, Aronoff & Co.’s publications, news, and video.
- Customized attorney profile pages with a unique layout to display their photo, contact details, linked in profile, and experience.
Achiya: Learn that you can
About Achiya: Achiya is a non-profit organization that helps children with learning disabilities in the ultra-Orthodox communities in Israel. They also offer a teacher’s training program in special education.
About the Project: Achiya wanted their new website to emphasize that they assist the three sectors of the population most affected by children with disabilities: the parents, the teachers and, of course, the children themselves. It was also of utmost importance that there be a prominent call for donations and a space to show updates on the development of their new community center.
illuminea redid the Achiya site in both English and Hebrew with a unique, custom design and implemented it on the WordPress MultiSite platform so that they can easily manage the two language sites from one central dashboard.
Ramah Israel
The client: Ramah Israel is the camping arm of Conservative Judaism and offers 4 programs in Israel: Ramah Israel Institute (RII), Tichron Ramah Yerushalayim (TRY) – Jerusalem High School, Jerusalem Day Camp, and Ramah Seminar.
Services ordered: Design and devleopment of 1 main site and 4 program websites on the WordPress platform
About the project: Ramah Israel needed a major makeover. Their website was stuck in the 90’s and needed to be redone in a major way.
Ramah Main Website before and after
Before
For Ramah’s main site, illuminea cleaned up the design and created a slider, which acts as a directory, helping visitors choose which program they’re interested in learning more about. The slider is front and center and features vibrant, fun photos and an explanation when you mouse over each program.
Based on the main site’s design, illuminea designed each of the 4 programs to have clean, organized content with a young, fun, and colorful vibe.
We were excited to try out some new Jquery techniques in the Hebrew flashcards section. So if you want to check it out and learn some Hebrew words, sababa (look it up)!
illuminea made use of the WordPress custom post types for the sliders on each program’s homepage and testimonial sections so that they could be easy for the client to manage.
Ramah Seminar before and after

Before: Ramah Seminar
Ramah Day Camps before and after

Before: Ramah Day Camps
Ramah RII before and after

Before: Ramah RII
Ramah TRY before and after

Before: Ramah TRY
StartApp Landing Page

startapp.com
The client: StartApp is a startup that helps mobile app developers monetize their free applications for mobile phones.
Services provided: Design and development of a temporary landing page on WordPress
About the project: StartApp.com needed a place-holder until the final website was ready so illuminea created a landing page on WordPress which integrated their branding while giving a friendly yet professional feel. The page included links to their social networks and blog and it provided visitors with basic information about the service StartApp provides.
Kayema
The client:Kayema is a company that provides investment and management solutions for renewable energy.
Services ordered: Design and development of a WordPress websiteAbout the project: Kayema requested a site that would be very easy to navigate, like an online business card that would help potential clients/investors quickly understand what Kayema does. illuminea made sure to prominently display the three main services on the homepage of their site and provide an easy way to contact the company from anywhere in the site.
A Sweet Life
The client: A Sweet Life is an online magazine about diabetes
Services ordered: Development of a WordPress website
About the project: A Sweet Life is a content-rich magazine with many different types of content which needed special attention:
- Each content type such as Recipes, Tips, and In the News, has its own unique sidebar which displays related sub-categories.
- There is an option to search only recipes. There are also recipe star-ratings which appear on each recipe and in the Recipes sidebar.
- Ask the Expert has a list of expandable questions and answers.
- Bloggers are featured on the homepage sidebar including their photo, title, and excerpt of their most recent post.
- The feature slider on the Homepage rotates, showing pieces the client wishes to highlight.
- Space for ads and ad management
HonestReporting
About HonestReporting: To ensure Israel is represented fairly and accurately, HonestReporting monitors the media, exposes cases of bias, promotes balance, and effects change through education and action.
About the Project: HonestReporting approached illuminea to redesign their logo and website. illuminea created a logo that demonstrates HonestReporting’s commitment to monitoring truth in the media. HonestReporting needed to migrate a very large amount of content from their old site to their new WordPress site for better content management. They also wanted a complete redesign to highlight their featured content in a more dynamic way. illuminea integrated their UK site and their blog into HonestReporting.com to keep visitors on their site longer. illuminea implemented ways for users to engage with HonestReporting through links to social media profiles, comment ratings, and a weekly question. In addition, illuminea provided HonestReporting with a basic mobile version of the site.
Loolwa writing services
About Loolwa: Loolwa Khazzoom is a widely published writer on a diverse range of topics for leading magazines and newspapers — including Rolling Stone, The Washington Post, Yoga Journal, Seventeen, and more.
About the project: Loolwa approached illuminea for rebranding and a redesign of her website to reflect her writing services as a freelance writer. Loolwa’s goal for rebranding was to promote herself as a professional writer with a creative edge. We designed the logo by incorporating her unique signature and giving it some elegant finishing touches.
With the logo in place, we began to address Loolwa’s needs for her website. Loolwa needed her website to showcase her writing samples, be a place for potential clients to contact her with writing gigs, improve her ranking in search engines, and become a social media hub. And from a site manager perspective, she needed to easily manage the content on her site, which is why we used… wait for it… WordPress!
Here are some of the unique features that we implemented on Loolwa.com:
- Feature sliding portfolio to showcase her writing samples
- Easy to use archive of writing samples for potential clients to browse through by magazine title or by topic
- Built-in blog to display her latest thoughts on the writing industry and be able to publish keyword rich content to boost search engine rankings
- Social media hub: illuminea set up profiles for Loolwa on the major social networks: Twitter, Facebook, LinkedIn, and Delicious. illuminea also set up blog posts to automatically update on her various networks so readers could interact off-site as well.
Joel Abramson – Entertainment & Productions and the Israel Connection
About Joel Abramson: Joel Abramson provides musical entertainment for weddings and bar/bat mitzvahs in both Israel and the Bay Area in California.
About the Project: Joel Abramson wanted to create a website that clearly shows his services in the Bay Area and in Israel. He also wanted to make his website come alive by showcasing videos and photo galleries of weddings and bar/bat mitzvahs. illuminea implemented a WordPress site and blog with editable galleries, a feature slider on the homepage, and prominent links to Joel’s social profiles. To ensure consistent branding around the social web, illuminea designed his Facebook Page, YouTube channel, and Twitter profile.
Israelity
About Israelity: Israelity is a popular blog produced by Israeli21C with hundreds, if not thousands of posts that have been written over the past four years. The goal of the blog is to show people that Israel is not just a place of conflict, but also a society rich in culture, business, community, etc.
About the project: Israelity brought us in to freshen up the blog, inside and out. The blog was running on an outdated version of WordPress, and due to its age and the number of posts the database needed some serious optimization. We cleaned up the site’s “kishkas” and brought it up to date, and customized a more contemporary theme that allowed the staff to add more features and content, while retaining some of the look-and-feel of the previous design.
iG5 Authoring Tools
About iG5 Authoring Tools: Andy Lewis, the founder of iG5 Authoring Tools is a Certified Adobe Expert in FrameMaker. iG5 Authoring Tools creates and distributes utilities that automate FrameMaker workflows and facilitate authoring and publishing processes.
About the Project: Andy wanted a site to showcase training programs, plugins and tools for FrameMaker, and other services. illuminea implemented a WordPress site and blog, and a member-only login area for people to download various tools and plugins. In addition to building iG5′s website and blog, illuminea also designed iG5′s logo and business cards.
Israel Online Ambassadors Contest
About Israel Online Ambassadors: A network of Israel advocates who use online means in order to defend Israel against attacks on it in the public opinion areas.
About the Project: With over 21,000 fans on facebook (um…wow!) Israel Online Ambassadors turned to illuminea to help drive even more traffic to Facebook! They created a contest that would drive traffic to their Facebook page and encourage users to “Like” their page and become Israel online ambassadors by filling out the form to capture their details.We developed the contest site on WordPress to send a unique URL to each participant to share with friends and family. The unique URL with the most clicks wins the contest. illuminea also set up a contest management system in the admin area for IOA to track new contest participants, participants’ information, and the winner.
Matara: Jewish Residential Treatment Center for Teen Boys in Israel
About Matara: Matara is a Jewish residential treatment center and a family-based therapeutic boarding school in Israel for teenage boys. Matara offers the latest in diagnostic and treatment modalities and simultaneously a warm Jewish setting in order to help students grow in every aspect of their lives.
About the project: illuminea was requested to design a logo and a website.
The logo illustrates Matara’s vision of creating a supportive environment through which the challenging teenager can reach his potential.
The primary goal of the Matara site was to assist in recruiting boys for their program by expressing the professionalism and belief system of the Matara program immediately and clearly.
illuminea worked closely with the client to create a site that presented the feel of the school – warmth, professionalism and Jewishness. Also, in order to create a personal touch, illuminea implemented a WordPress site with a photo slider on the homepage, a blog/news area, photo galleries, multiple contact forms and a customized staff page.
StartApp Website
The client: StartApp is a startup that helps mobile app developers monetize their free applications for mobile phones.
Services provided:
- Development of a WordPress website
- Dynamic custom page designs
About the project: illuminea developed the StartApp website and blog on WordPress so that StartApp could promote their monetization and distribution platform and easily manage a very dynamic site.
StartApp needed many different types of content for which we created custom post types:
- Featured Apps slider on the Homepage: Client can easily add text and an image to the slider.
- Dynamic content area on the Homepage: Allows the client to highlight mentions and accreditation
- Staff member bios on the About page: Enables the user to easily add/remove staff members to the interactive, circular design based on jQuery functionality.
- FAQs: Client can add/remove a question to the FAQs which is a list of expandable questions and answers.
The StartApp site is extremely dynamic, giving the client the ability to edit almost all the content on their own, including the more complex pages.
AV Israel
The client: AV Israel is a non-profit that helps children with hearing impairment maximize their hearing and lead independant lives.
Services ordered:
- Design and development of Hebrew and English websites on the WordPress MultiSite platform.
- Set up of donations and event payments
About the project: AV Israel wanted a website in both Hebrew and English that would have an easy to manage donations system. illuminea set up the payment on the site by integrating Gravity Forms with PayPal.
Their site needed to be designed expressing both the professional and child-friendly nature. The website needed to aesthetically feature images and videos of the children. illuminea added an image slider into the internal page’s sidebar and a video gallery both of which are easy to customize.
More sites:
(we will write them up as soon as we have more of that elusive medium called time)
- NGO Monitor blog
- Pele
- Kayema
- Commtouch Cafe
- israelplug
- Wallis
- MyContent blog
- Eretz Yisrael Movement
- Dancing with Pain
- Digital Eve Israel
- Statsure
- Larry Lockerman
- Debi’Z SEO Coaching
- David M. Weinberg
- JewishMom
- illuminea College


























