Today, having an effective web presence is no longer just about having a corporate web site.

In fact, some people say that the typical corporate website has become “irrelevant.”

Today’s web is about being social, with the following results:

  • Your web presence is distributed, so you enjoy newfound traffic to your site.
  • Your web presence is friendlier, where relationships are formed and communication is made up of dialogues, not monologues.

The distributed web

A web presence that works for you is about being found, but also about creating a connection with your visitors and readers. Yes, SEO is a good way to be found, but by focusing only on increasing your search engine rankings, you are missing out on the potential traffic that can be enjoyed from a “distributed” social web presence that has farther reach.

The friendlier web

So, people have found you, but do they stick around? Do they want to create a relationship with you? Or do they see a dowdy brand with the usual marketing-speak that makes them run quickly away?

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People don’t buy marketing-speak anymore, and expect respect and dialogue in order to build the trust that will serve as the basis for their relationship with you.

How we help you achieve this

illuminea helps companies create an active, social web presence that works for them by providing the following services:

  • Creating and implementing comprehensive and measurable social media marketing strategies to help distribute and diversify your web presence so more people can find you. Learn more about our social media marketing services.
  • Designing and developing blogs and content sites on WordPress. Learn more about our WordPress site and blog design and development services.
  • Creating killer content for websites, blogs, press releases, e-newsletters, and more. Learn about our content
  • Consulting to companies on their web, blog, and social media strategies. Learn more about our consulting services
  • Courses that provide you with the knowledge and tools to help you use blogs and social media to create a better web presence for your business. Learn more about our courses