A good SEO strategy can have great results – but it can often take months until a site starts to rank. In order to start to enjoy targeted traffic in the meantime, it is often beneficial to implement a pay-per-click search engine advertising campaign. This type of campaign works to have your ad appear in the sidebar of search results for specific keywords so that you can start to drive people to your site who are interested in the services you provide.
Another added benefit of running a PPC campaign while implementing your SEO strategy is that it can help you identify the keywords and landing pages that convert best, helping you optimize your ongoing SEO efforts.
Our PPC service includes the following:
- Keyword research to identify the keywords that should be targeted.
- Ad copywriting to present optimal ads to people and encourage them to click through.
- Landing page creation to send people to pages that will help convert them into leads or customers via certain tested design elements and forms. We can also test two or more landing pages against each other to see which converts best.
- Analytics to constantly analyze results and see what keywords, ads, time frames and more work best