A web presence that works for you is about generating traffic to your site via SEO, PPC, and social networks, and then creating a long-term connection with your visitors and readers. Since people usually aren’t ready to convert to customers on their first interaction with your web presence, it’s important to offer them various low-barrier ways to kick-start a relationship with you.
SEO and Social Media need each other
SEO is a good way to be found, but by focusing only on increasing your search engine rankings, you are missing out on the potential traffic that can be enjoyed from a “distributed” social web presence that has farther reach. And by only concentrating on social media, you are missing out on the opportunity to have your content pop-up in search results.
In addition, the world of SEO is changing by the second, and Google and the other search engines are constantly adding new social and user-generated results to their feature set. This means that SEO professionals can no longer completely depend on the usual SEO tactics to rank; they need to add social media marketing to their internet marketing mix.
That’s why we can help you optimize your social media activity by integrating it with your SEO keyword strategy, and improve your SEO by driving traffic AND building long-term relationships on the social web; convert site visitors to leads by integrating social media, SEO and email; analyze your successes and tweak for better results with ongoing analytics analysis; and more.
Learn more about the individual services this includes: