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Agenda

Corporate Blogging and Social Media is a seminar that will help you get a solid background in blogging and social media, start your own blog and write and optimize your first post for social media and search engines. We’ll also cover the following:

  • How an effective blogging strategy can be an amazing way to market your brand and/or company
  • How to set up and promote a blog with the various social media tools available
  • Creating and monitoring an online social media profile that delivers results.
  • Search engine optimization (SEO) basics for better blogging
  • Digital PR/PR 2.0 – moving beyond the conventional press release to the Social Media Press Release

Sample Schedule

Intro to Corporate Blogging

Corporate Blogging Overview

  • Overview of social media: where does corporate blogging fit in?
  • Why are businesses blogging? Case studies, successes and failures
  • Blog lingo: comments, trackbacks, rss, pingbacks, and more
  • Meeting corporate requirements and limitations, such as regulations, compliance and trade secrets
  • Corporate blogging strategy: defining goals, processes, personnel, and resources (i.e. time)
  • Dos and donts of blog etiquette

Getting Down to Business: How to Blog

  • What is a blogging platform?
  • Overview of available blog options: self-hosted blog vs. WordPress.com, Blogger, Typepad
  • Design and Layout: how to integrate your blog with your corporate website; selecting modules and features to add and to omit
  • Identifying key bloggers to follow in your niche
  • Free cool tools that help enhance your blogging experience and efficiency
  • Using RSS feeds: how to stay updated on blog activity in your industry with RSS feeds and feed readers
  • Determining frequency for posting on your blog
  • Handling positive and negative comments
  • Techniques for promoting your blog: linking to other blogs; search engine friendly blog elements: Tags, Keywords, Content; Press releases; Guest blogging; Scoops

To Register, click here.

Roll up your sleeves: Write, Optimize, and promote

How to write compelling content for people and search engines

  • Learn the basics of writing and publishing a blog post
  • The SEO Magic Formula: keywords, links, and fresh content
  • Writing for search engines vs. writing for human beings
  • Tweaks you can make to optimize your blog or site for search engines
  • Plagiarism: where do we draw the line? How much can we copy from others?
  • How to protect your blog from sploggers (spam bloggers)
  • Practice writing a post and get feedback from others

Social media and the new PR

  • Understanding web 2.0 and social media: social bookmarking, blogs, social networking, podcasting, wiki, rss, user-generated content
  • Overview of main networks and social media: YouTube, Flickr, Facebook, LinkedIn, Delicious, Ning, Myspace, twitter, friendfeed, and more.
  • What is the Social Media Press Release (SMPR) and how do I use it?
  • How to write press releases for new media and search engines
  • Staying up-to-date with the latest online newswires and news services
  • Using your blog as an independent media desk for your company
  • Online tools to monitor what blogs are saying about you

If you have any questions, please email info@illuminea.com or call 02-566-0297.