Comments on: Are press releases relevant in a world of social media conversations? http://illuminea.com/social-media/are-press-releases-relevant-in-a-world-of-social-media-conversations/ Create and optimize your web presence with blogging & social media strategies Wed, 04 Apr 2012 06:30:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Miriam Schwab http://illuminea.com/social-media/are-press-releases-relevant-in-a-world-of-social-media-conversations/comment-page-1/#comment-29510 Miriam Schwab Sat, 30 May 2009 20:31:05 +0000 http://illuminea.com/?p=717#comment-29510 Bronagh, I hear what you're saying about the need for useful information from companies regardless of the rise of social media. It seems that social media has helped bring home the message that corporate blah-blah is not worth much, and despite this companies insist on continuing to produce the usual boring press releases. I'm looking forward to the day when PR becomes an effort that truly addresses what journalists and readers are looking for. Bronagh, I hear what you’re saying about the need for useful information from companies regardless of the rise of social media. It seems that social media has helped bring home the message that corporate blah-blah is not worth much, and despite this companies insist on continuing to produce the usual boring press releases.

I’m looking forward to the day when PR becomes an effort that truly addresses what journalists and readers are looking for.

]]> By: Are press releases relevant in a world of social media … | thepressreleasesecrets http://illuminea.com/social-media/are-press-releases-relevant-in-a-world-of-social-media-conversations/comment-page-1/#comment-29459 Are press releases relevant in a world of social media … | thepressreleasesecrets Thu, 28 May 2009 21:48:59 +0000 http://illuminea.com/?p=717#comment-29459 [...] Read more: Are press releases relevant in a world of social media … [...] [...] Read more: Are press releases relevant in a world of social media … [...]

]]> By: Bronagh Miskelly http://illuminea.com/social-media/are-press-releases-relevant-in-a-world-of-social-media-conversations/comment-page-1/#comment-29447 Bronagh Miskelly Thu, 28 May 2009 20:32:53 +0000 http://illuminea.com/?p=717#comment-29447 You say: "However, companies should maybe try to wrap their big-monster heads around a new type of press release: press releases that are more like blog posts, i.e. they contain informative, useful authentic information that people actually want to read, rather than dry corporate-speak content like “Widgets Inc. has added a new service that they project will change the world.” I mean, put yourself in the journalist’s shoes: would you care about your new world-changing service if you weren’t you? I doubt it." Quite frankly as a journalist that has always been my view regardless of the growth of the web and social media. That type of useful info is still something companies should produce, and remember not every journalist has got the hang of twitter, blogs, etc You say: “However, companies should maybe try to wrap their big-monster heads around a new type of press release: press releases that are more like blog posts, i.e. they contain informative, useful authentic information that people actually want to read, rather than dry corporate-speak content like “Widgets Inc. has added a new service that they project will change the world.” I mean, put yourself in the journalist’s shoes: would you care about your new world-changing service if you weren’t you? I doubt it.”

Quite frankly as a journalist that has always been my view regardless of the growth of the web and social media.

That type of useful info is still something companies should produce, and remember not every journalist has got the hang of twitter, blogs, etc

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