Comments on: Why Google’s personalized search means social marketing is more important than ever http://illuminea.com/social-media/google-personalized-search-social-media-marketing/ Create and optimize your web presence with blogging & social media strategies Wed, 04 Apr 2012 06:30:57 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Great Articles I Retweeted This Week - SEO Aware http://illuminea.com/social-media/google-personalized-search-social-media-marketing/comment-page-1/#comment-43462 Great Articles I Retweeted This Week - SEO Aware Sun, 13 Dec 2009 16:10:57 +0000 http://illuminea.com/?p=1041#comment-43462 [...] Why Google’s personalized search means social marketing is more important than ever [...] [...] Why Google’s personalized search means social marketing is more important than ever [...]

]]> By: Miriam Schwab http://illuminea.com/social-media/google-personalized-search-social-media-marketing/comment-page-1/#comment-43442 Miriam Schwab Sat, 12 Dec 2009 22:28:06 +0000 http://illuminea.com/?p=1041#comment-43442 @shira Getting search results from your social graph is part of Google's experimental labs, and you have to opt in to see those types of results. So it seems that at this point, one's search results are not connected to the preferences of those in their social graph. @shira Getting search results from your social graph is part of Google’s experimental labs, and you have to opt in to see those types of results. So it seems that at this point, one’s search results are not connected to the preferences of those in their social graph.

]]> By: Shira http://illuminea.com/social-media/google-personalized-search-social-media-marketing/comment-page-1/#comment-43430 Shira Sat, 12 Dec 2009 11:11:00 +0000 http://illuminea.com/?p=1041#comment-43430 I'm making the assumption that social search and personalized search are related... I’m making the assumption that social search and personalized search are related…

]]> By: Shira http://illuminea.com/social-media/google-personalized-search-social-media-marketing/comment-page-1/#comment-43429 Shira Sat, 12 Dec 2009 10:50:46 +0000 http://illuminea.com/?p=1041#comment-43429 From what I understood from Google Social Search http://www.youtube.com/watch?v=BlpTjP6h6Ms your personal preferences will affect the search of the people directly, and once removed, related to you from the social sites you are on. The assumption here is that birds of a feather flock together. From what I've gathered it will affect both searches you do regularly that are the same (i.e. cookies) and related searches (i.e. "cookies", "cakes") From what I understood from Google Social Search
http://www.youtube.com/watch?v=BlpTjP6h6Ms
your personal preferences will affect the search of the people directly, and once removed, related to you from the social sites you are on. The assumption here is that birds of a feather flock together.

From what I’ve gathered it will affect both searches you do regularly that are the same (i.e. cookies) and related searches (i.e. “cookies”, “cakes”)

]]> By: Miriam Schwab http://illuminea.com/social-media/google-personalized-search-social-media-marketing/comment-page-1/#comment-43389 Miriam Schwab Thu, 10 Dec 2009 22:38:27 +0000 http://illuminea.com/?p=1041#comment-43389 @Shoshana there won't really be a point of using proxy servers or other means to see unbiased results because nobody else will be getting those types of results since everyone is opted-in to personalized search! @seobywebmechanix it really is all about survival of the fittest. Those in the SEO biz who are not afraid to evolve, will survive. And as you say, Google's goal is to keep their customers happy, even if that means new SEO models that are inconvenient to us SEOs. @Shoshana there won’t really be a point of using proxy servers or other means to see unbiased results because nobody else will be getting those types of results since everyone is opted-in to personalized search!

@seobywebmechanix it really is all about survival of the fittest. Those in the SEO biz who are not afraid to evolve, will survive. And as you say, Google’s goal is to keep their customers happy, even if that means new SEO models that are inconvenient to us SEOs.

]]> By: SEObyWebMechanix http://illuminea.com/social-media/google-personalized-search-social-media-marketing/comment-page-1/#comment-43382 SEObyWebMechanix Thu, 10 Dec 2009 18:13:05 +0000 http://illuminea.com/?p=1041#comment-43382 This article is dead-on. My favorite part is that what worked 5 years ago doesn't work anymore. And SEO tactics of today will certainly be different 5 years from now. Being in the SEO business, these things can make you feel either one of two ways: 1. Scared shitless or 2. Incredibly excited A lot of companies and "professionals" today are behind the times. I can only imagine that as things continue changing, these "experts" will become even more outdated, leaving the lion's share of the business to people that actually know what's up. My philosophy (which was kinda touched upon here) is that Google (and every other search engine/social site) is in the content business. People search for stuff, and it's their job to return the most relevant results. If they start slacking on relevancy, then users will take their searches (and their ad clicks) elsewhere. Just so long as we keep this in mind (and keep tabs on what's going on) we will be fine. This article is dead-on. My favorite part is that what worked 5 years ago doesn’t work anymore. And SEO tactics of today will certainly be different 5 years from now.

Being in the SEO business, these things can make you feel either one of two ways:

1. Scared shitless or
2. Incredibly excited

A lot of companies and “professionals” today are behind the times. I can only imagine that as things continue changing, these “experts” will become even more outdated, leaving the lion’s share of the business to people that actually know what’s up.

My philosophy (which was kinda touched upon here) is that Google (and every other search engine/social site) is in the content business. People search for stuff, and it’s their job to return the most relevant results.

If they start slacking on relevancy, then users will take their searches (and their ad clicks) elsewhere.

Just so long as we keep this in mind (and keep tabs on what’s going on) we will be fine.

]]> By: Rebecca http://illuminea.com/social-media/google-personalized-search-social-media-marketing/comment-page-1/#comment-43373 Rebecca Thu, 10 Dec 2009 13:28:32 +0000 http://illuminea.com/?p=1041#comment-43373 So thorough! The browser video was so funny. We should do some man on the street web questioning over here in jerusalem. So thorough! The browser video was so funny. We should do some man on the street web questioning over here in jerusalem.

]]> By: Shoshana Kleiman http://illuminea.com/social-media/google-personalized-search-social-media-marketing/comment-page-1/#comment-43367 Shoshana Kleiman Thu, 10 Dec 2009 10:43:45 +0000 http://illuminea.com/?p=1041#comment-43367 Will we see the advent of "proxy"-like search tools that reveal an unbiased ranking? This can quickly become a logistical nightmare. Will we see the advent of “proxy”-like search tools that reveal an unbiased ranking? This can quickly become a logistical nightmare.

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