Mapping a wordpress.com blog from scratch: Part two – the mapping

Read part one here in order to learn how to buy a domain name. Step II: Time to start mapping You own your dream domain! Don’t leave the domain provider site yet. Here is how to change the Nameservers in name.com. Click on the cute “Account” man button at the top of the page: You’ll arrive  Continue »

New! Course on Social Media Marketing for businesses

After a long break I’ll be giving a course on social media marketing for businesses on Sept. 23 and 30. The course had filled up already, but we’ve moved the venue to a bigger room so we have 5 spaces left for anyone interested. The course will take place in the Sandisk offices in the  Continue »

Thanks to our blog, we are now considered PayPal Israel experts

So you’re wondering how you can use PayPal in Israel? Does PayPal accept Shekels? Can you withdraw your PayPal funds to your Israeli bank account? Etc. As you often do when in doubt, you head over to Google and type in “PayPal Israel” to see what the web has to say about your questions. If  Continue »

How to create a personal brand by using online tools

This past Wednesday (July 15, 2008) I presented at an ISOC Israel event on the topic of day-to-day use of social media. My presentation was about personal branding, why one would want to create a personal brand online, and how to go about doing so. Why? In the past, creating a personal brand was solely  Continue »

Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media

This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1.  Continue »

Getting started with blogging and social media

People are always asking for background information on why and how they should blog. While there is great information out there on the web, I thought I’d put together a resource here that I can refer people to when they ask. This post will be updated regularly so keep checking back. Why blog Why Start  Continue »

Presentation from F5-Refreshing: Why blogs are so great for SEO

A little over a week ago I spoke at the first F5-Refreshing meeting for Israeli women in the hi-tech and internet industry. Liat Vardi, the woman behind the group, did such a great job organizing the event, and it really fill a void in the Israeli hi-tech industry. You can see her follow-up post here.  Continue »

Associated Press tries to rewrite copyright laws and says no to blog excerpts

Today, the Associated Press took bloggers to task by stating that they do not allow anyone to quote excerpts from their articles. They specifically went after The Drudge Retort, a left-leaning political site that aggregates short bits of content from around the web as selected by their readers, and told them to remove remove seven  Continue »

Emily Gould, Gawker, and privacy vs. publicity on the web

Privacy by doc18 This week Emily Gould, former Editor at the mega-gossip-blog Gawker, published a stunning and moving description in the New York Times of her experience as a blogger who exposed all, both with regards to her own personal life, and those of celebrities. Her piece is fascinating and disturbing, and raises a lot  Continue »

Blogging and social media for marketing and creating videos – presentations from Techshoret

About a month ago I spoke at the Techshoret Conference for technical writers. Techshoret is an active mailing list for technical writers in Israel, but it includes many members from overseas as well. The people on the list are very supportive and helpful, and I wouldn’t be surprised if it was one of the best  Continue »

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