Using your competitor’s name as part of a Google Adwords campaign

In Israel, businesses may set up Google Adword campaigns that use their competitors’ names and brands as keywords. In August 2006 an Israeli judge ruled that Crazy Line, a women’s clothing retail chain, was not guilty of any wrongdoing when they set up an Adwords campaign using the keywords of another clothing store, Matim Li. But  Continue »

How to Use Your Business to Help Others

If you’re in business, one of your main goals is usually to provide an income to yourself and your family. Now, you can’t just be in business to make money – you have to love what you do and enjoy “helping” others, i.e. your clients or customers. But this kind of “help” does not fall  Continue »