Bill Gates has just joined LinkedIn, and I can see why. I just visited LinkedIn and was pleasantly surprised to see their amazing new interface. The modifications to the interface, and the addition of new options and features has made it into a serious business networking tool that I could see myself visiting on a regular basis.

Before the changes were made, having a LinkedIn profile was like being at a party where everyone was deaf and mute. You could wave at people and/or shake hands (i.e. create and view connections), but aside from moderate signing (”I recommend you,” “Will you be my friend?”), nothing much happened. You couldn’t see your friends’ activity, the groups feature was weak-to-non-existent, and communication was sparse. The open bar (free membership) could only keep people interested for so long.

Now, LinkedIn has added a lot of the features that people look for in social networking sites, thanks to the innovations made by facebook in this area. As a result, LinkedIn is now a full-fledged social networking site, with all the goodies that can make it fun…I mean a good tool for developing productive business relationships.

Here’s an overview of the new features and design:

A more usable interface

With two simple menu bars, one horizontal and one vertical, the LinkedIn user can now reach all the information and participate in all the social activities with ease. You can find people, jobs, ask and answer questions, and find and recommend service providers on the top menu bar. On the sidebar, you can manage your profile, contacts, Inbox - which has many more features (see below), and groups.

Network Statistics

This page is under Contacts on the vertical sidebar, and gives you an overview of your network. You can see your first degree, second degree and third degree connections, where your network is located, which networks you have access to, and more. This information is cute, but not really useful. For example, my Network Statistics page told me that my connections are in 23 industries, but my network gives me access to 147 additional industries, such as…Ranching. If I ever buy a farm, I’ll know where to turn.

Better organized Inbox

Your Inbox is now organized according to sub-topics. The most interesting and useful ones in my opinion are Introductions, Invitations, Profiles, Q&A and Recommendations. Introductions is a way for people to get introduced to people they’re not connected to on LinkedIn via that person’s direct connections. Invitations is where requests to connect appear. Profiles enables people to send other people profiles of people they think they’d be interested in. Q&A allows you to organize and track your questions and answers, and Recommendations is a place to see who has recommended you, and easily recommend them in return.

Network Updates let you see what your network is up to

The new Network Updates that appear on your home page allow you to see what your network has been doing lately, like who has added new contacts, joined new groups, changed their profile picture, etc. This is very similar to the facebook news feed that we all love.

Status

You can now have a status in LinkedIn! This is like the facebook status, and is a way for all your connections to see what you’re up to. This can be a very powerful way to passively announce new business developments, requests for meetings, and other notifications. I just hope there’s some way to eventually import my twitter updates automatically like I do for facebook so that I can update everything at the same time. Also, it’s pretty annoying now that every status automatically starts with the user’s first name, not even “Miriam is,” so the status doesn’t make sense unless you make sure your status starts with a verb like “is” or “thinks.”

LinkedIn emerges as the true business networking site

Until now, I and many other people were using facebook for business. Thanks to facebook’s news feed, events, status, posts, and more facebook is a great way to communicate and connect with business associates. The drawback to using facebook for business is that it’s not intended for business. On facebook, my “friends” include family (even my Dad is on facebook), old school friends, and other friends, along with business connections. That means that it’s hard to strike the balance between a profile that is both professional and personal. For example, I’ve hesitated to post photos and news about my kids and family on facebook because I don’t want my non-personal “friends” to see that kind of stuff.

In short, LinkedIn has just moved up a notch in the social networking world. Based on what I find useful in facebook for business, I’d like to see LinkedIn eventually add the following features:

• Importing blog posts and other feeds - my blogs are an important parts of my business communications, and I’m sure that’s the case with many other people. I would want my connections to be able to see my new posts as they are published, as well as my activity on other social media sites. Plaxo Pulse got this right with their ability to add unlimited feeds of your activity around the web. With our web identities becoming increasingly fragmented as we participate in myriads of sites, the ability to unify it all in one place for business could be very useful.
• Events - The option to add business events, and RSVP so that others can see if you’re attending could help people publicize events to a broad audience, and connect to people they’re interested in meeting. If done properly, LinkedIn could potentially take over all business events from Meetup.com.
• Photos and videos - I love seeing pictures from events, whether I’ve attended them or not. Videos from events, as well as business related videos could provide useful content to my network.
• Documents - Here’s where LinkedIn could stand out in the business networking world: documents are an integral part of running a business. If there was a document sharing area of LinkedIn, people could share and recommend templates for contracts, MOUs, NDA, letters, emails, invoices, work orders, and more. In addition, authors could share their e-books or articles on business topics.

LinkedIn has come a long way, but it has a lot of potential beyond adapting facebook’s features in a business setting. facebook succeeded by thinking outside of the box, and I’m sure there are ways that LinkedIn could become a leading business networking site in ways beyond copying facebook.

Oh wait, is that a question for me from Bill Gates? Bill, I’m flattered, really.

So what’re you waiting for? Connect with me on LinkedIn!

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There are so many social media sites and tools out there, that it’s hard to know which to pay attention to, and which to ignore. Also, how do we use them effectively and still retain time to get some real work done?

A recent discussion took place on the CIWI (Connecting Independent Writers in Israel) mailing list about how to start a blog, and whether one should start one at all. One writer was of the opinion that blogs are passe, and that users should concentrate on microblogging mediums, like Tumblr and Twitter.

In my opinion, the microblogging tools are a nice addition to an overall social media strategy, but are weak on their own. Many of the most popular people on Twitter, for example, are those who have built up a following for themselves via their blogs. They use Twitter to drive people to new posts on their blogs, and to create a supplementary stream of information. Much of the information on Twitter is backed up by longer posts or articles on other sites.

Blog, Twitter, both, none? 

So what is the best way to create an effective web presence? Do we blog, do we tweet, or do we do both?

Adopting a social media strategy can be a daunting task, particularly due to the wide range of tools and services available. Users need a strategy that is effective, yet also gives them time to have a life outside of the web.

Here’s how I have structured my social media activity. This is not necessarily the only or right way to go, but it can give you an idea as to how to get started:

1. Blogs: I use this blog to write about different issues related to marketing and business. In order to keep up with the world of WordPress, which is the platform we use to build all our sites and blogs, I also write a blog called WordPressGarage, which we use as a kind of online manual for knowledge management. WordPress’ categorization features such as categories, tags and search, are excellent for managing information. WordPressGarage has become more than just a blog: I use WordPress’ Blogroll to keep track of my links on the Links We Love page, and I’ve set up a microblogging section in the sidebar called Shorties, which is where I post really short bits of info that don’t justify a real blog post. I could have accomplished this with del.icio.us and Tumblr, but I really prefer to keep everything in one place if I can.
2. Twitter: I don’t really like Twitter, but I use it because I know it is effective. It also helps me keep up with the social media arena, and I have to admit I’ve found some pretty interesting content thanks to the twitterers that I follow. I post here short things that aren’t appropriate for my blogs, or I post links to new posts on my blogs. (You can find me here on Twitter: http://twitter.com/miriamschwab.)
3. LinkedIn: LinkedIn was really boring for a while, but it seems to be picking up, although it’s still not the type of site I’d visit on a regular basis (unlike the site mentioned in step 4). The advantage of LinkedIn is that it gives me a place to create a professional profile that people can easily find on the web. Other than that, not much happens there (unless I’m missing something). It’s like a really boring party where we all shake hands, and then sit around looking at each other. And here I am on LinkedIn: http://www.linkedin.com/in/miriamschwab
4. Facebook: facebook acts as a kind of aggregator for all the content that I publish all over the web. I mashed together my blog RSS feeds into one feed, and that feed is pulled into my facebook profile’s notes section. My twitters (tweets) appear in my facebook status. Any extra stuff that I want to publish or share that aren’t directly connected to marketing or WordPress are published there too, like videos, links and events.

Here are the social media sites that I would like to be more active in should the days suddenly become 40 hours long: flickr, YouTube, de.licio.us, digg, and StumbleUpon.

The above still uses up a lot of my time, but it ensures that my “online presence” stays fresh and current, and my offline presence retains some semblance of a life.

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Last night I went to my first iDrink event. For those of you who are not familiar with iDrink, it’s a party/event for Israelis in the Internet and web industries. The format usually includes presentations by startups and sponsors of the event, some free drinks, and a lot of socializing and networking. This was their seventh event, and there were tons of people there. At first, we couldn’t even get into the bar, and people were literally spilling out the door. But that was ok, cuz even the door was a social place to be. We got inside in time to hear/see the end of a presentation by a startup called KitchenBug. It was so noisy that I couldn’t hear so well, but what I saw and heard made me a little worried: a pretty presentation with really cool shiny graphics, and a concept that I think has little value (sorry KitchenBug and investors). This screams “bubble” - pretty face, no content, investors investing. Yikes.

Aside from that, I actually had fun. Despite the fact that I was the only religious woman who looked like she stepped out of Biblical times, I met some interesting people and got an in-depth explanation of a new blogging-widget being developed by one of the startups (sorry, but that one also has signs of a bubble).

So what do you think it’s like to get into a room with a bunch of web fanatics? Well, upon meeting you they immediately take out their phone and “friend” you on facebook. I’m serious. Also, I had more than one person come up to me and say hi because they recognized me from facebook. I’m surprised no one was live-blogging.

The line between real and virtual life has become very thin.

Anyways, it was an experience. Kol hakavod to the organizers - it’s really great that they provide a setting for everyone in the industry to get together in a casual atmosphere. In a bar, it’s so easy to be friends, especially after a few drinks.

Maybe real life isn’t that different from facebook after all:

• Real life - drink, be friends
• facebook - “friend me,” we’re friends

And in that spirit, Demetri Maritin on the Daily Show gives his point of view on social networking:

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Social media is hot. It’s what VCs are investing in, and bright entrepreneurs are looking for investment in.

It seems to me like there are three groups involved in this brave new world of media:

1. The new New Media companies that are popping up every minute, each hoping to be the next MySpace or the latest hottie, Facebook.
2. The people who use existing platforms to create and lead a community: the bloggers, the Ning community builders, the forum managers, etc.
3. The audience: those who join the communities, forums, etc. and enjoy the ease with which they can publish online.

Group 1 wants to make money. Group 2 also wants to make money, although there are many out there who create communities around blogs or other media for casual purposes. Group 3 wants to have fun.

So how are Group 1 and Group 2 planning on making money? 99% of them are betting on ad revenues. I am continuously exposed to business plans as well as existing sites that, once they finish telling you all the brilliant ways they will create a community, break the news that they are depending on ads for their revenue.

I don’t know why this doesn’t make more people nervous. Here are my concerns:

1. With more and more people building communities, the potential for ad revenue is decreasing. Even with the growing numbers of web users in developing countries like China and India, if you consider the ridiculous number of new blogs being launched every day, and the fact that people in China probably prefer Chinese sites, you’ve got too many sites for too few visitors (unless your site is in Chinese, I guess). In short, most new communities will not build up a large enough user-base to generate significant ad revenues.
2. Why can’t these companies come up with a more creative way to make money? Why is everybody going for the community building-ad revenue model? If they’re so creative with the way they build their community, why does their creativity stop there? Can’t they actually sell something? It just seems so…”me too.”
3. Has anyone taken a look at whether any rising stars are reaching stellar levels lately? Today’s big guys got into the business five/ten years ago: Google, FeedBurner, Facebook, MySpace, TechCrunch, Technorati, Read/Write Web, Boing Boing.
   Update: Mark from TechCrunch stopped by to comment that TechCrunch is 2+ years old, and Facebook is less than five. He says: “these established players may not be all that old - which is probably why others think they can achieve glory quickly as well.” So perhaps there is hope for a new star…I’d better get to work.
   

New media is fun - group 3 has got it right. But while I am no expert investor, this has all the signs of a bubble to me. A lot of excitement over a quickly shrinking space with diminishing potential.

One thing’s for sure: with everyone betting on ad revenues, it’s clear who’s going to emerge a sure winner in this social media trend…

Google Adwords and Adsense! Google is king of the world.

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Facebook is on everybody’s minds these days (or blogs). It’s the latest killer app/site/web 2.0/social/community thingy. Well, it’s not really the latest, since it’s been around for a few years, but since they opened up registration to non-college people, it really took off.

Since I joined Facebook, I’ve been able to create a continuous connection with family and friends who are overseas, and rediscover friends from days of yore. I’ve had people contact me who I haven’t seen or spoken to for 15 years!

Cons of Facebooking for business

But is Facebook a good business tool? I’m not sure. A number of bloggers believe that Facebook is a good business tool, and that it can help you promote yourself professionally. But I think there is a major problem with Facebooking (can it be a verb?) for business: there is too much blending of personal and business.

My Facebook profile is simultaneously communicating with my 20-something cousins and business contacts. I have pictures of my kids there plus announcements of business events. There are probably people on Facebook who maintain a purely professional profile, but I can’t/won’t do that since I need to use Facebook for personal communication too.

Pros of Facebooking for business

If we compare Facebook to the current standard in business networking, LinkedIn, Facebook has a definite advantage in that it helps you look alive; it brings color to your online face. With Facebook, you can post notes, change your status, send messages, build groups, etc. You also get to see what’s going on with your friends: who they’re friends with, what they’re doing, new pictures they’ve posted, etc.

LinkedIn is the most boring site on the planet. My profile just sits there and does nothing. It is not dynamic, it rarely changes, and has no personality whatsoever. The same for the profiles of my LinkedIn contacts - boring, static and cold.

As a website developer, I’ve found another major advantage of Facebook: it drives traffic to your sites. I have been working on a new site for many months, and now that it’s getting closer to official launch, I decided to put a link to it on my profile. Surprisingly, the stats show that a high number of visits are coming from Facebook. (If you want to see the site, go find me on Facebook and look at the sites listed in my profile…)

Conclusion

Facebook is a great way to stay in touch with people around the world. It’s easy to use and dynamic. Although it can begin to consume way too much time if you’re not careful (read about Jason Calacanis’ Facebook melt-down) I do suggest that if you haven’t yet set up a Facebook profile, you do so immediately. People are looking for people over there, and you don’t want to miss an opportunity.

Update: Rebecca, illuminea’s Account Manager, pointed out this video which is a must see for anyone involved (obsessed) with Facebook:

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