@OldSpice transforms social media and makes me LMAO

One of the perks of working in the field of social media is that you get to pretend that you’re working and learning while watching hilarious videos of a good-looking guy in a shower. You know, the Old Spice guy in the shower, the guy who used to work in shark dental care and rides  Continue »

How to create an image map for a static FBML tab on a facebook page

When creating custom FBML tabs for facebook pages, it can often be helpful to use an image map. An image map is a flat image (like a jpeg or a gif) that has been coded with HTML that makes parts of the image into live hyperlinks. A custom FBML tab is a tab on a  Continue »

Facebook Community Pages and Connections: what it means for brands, reputation management, and privacy

Facebook made some drastic changes to its services and features a few weeks ago. First, Fan Pages are a thing of the past. Now, there are just Pages, and you can’t become a Fan of them, but you can Like them. Ok, weird but basically just a semantic change. Facebook also announced their new “Connections”  Continue »

Faxes are so 1995. Move to email and social networks for communication please.

Why oh why do people still use fax machines? We don’t have a fax machine in our office. From the beginning I decided that we would withstand the pressure and insist that people email documents to us so that we can be a mostly paperless office. Yes, I know that there are fax services that  Continue »

Successful Ikea facebook campaign shows importance of offering deals to consumers on social media

Ikea Sweden got some good coverage yesterday for a facebook campaign it ran to promote the opening of a new store in Malmo, Sweden. The company wanted to promote the opening of the new branch, but their budget was limited. They hired an advertising agency called Forsman and Bodenfors, who came up with the idea  Continue »

What social media marketing is NOT – my presentation at Affilicon 2009

For the second year running I had the opportunity to be on a panel at Affilicon, the Affiliate Marketing Conference & Exhibition that took place last week in Israel. Like last year, this year I was on the social media panel, and I decided to take a devil’s advocate approach to my presentation: to talk about  Continue »

Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media

This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1.  Continue »

New site/blog launched for Natan Sharansky!

We are really excited to announce that after months of work, Natan Sharansky has a shiny new website, blog and social media presence. The goal of these efforts is to help spread Sharansky’s ideas regarding human rights, dissidents, democracy and Zionism, as well as to make access to his own fascinating history more accessible. The  Continue »

Starting a facebook group is not a social media strategy

First, a story: Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet me, and I prepared a comprehensive presentation about what I called  Continue »

Bill Gates joins much improved LinkedIn

Bill Gates has just joined LinkedIn, and I can see why. I just visited LinkedIn and was pleasantly surprised to see their amazing new interface. The modifications to the interface, and the addition of new options and features has made it into a serious business networking tool that I could see myself visiting on a  Continue »