SMX Israel 2014: the future of mobile SEO is here

On January 26, SMX came to Israel again for the third time, and as usual it was great. Lunch was delicious, the wi-fi mostly worked, and there were so many great speakers. It was also cool seeing all the participants who flew in from around the world, and based on write-ups that I saw, they  Continue »

How to add semantic data to your WordPress site in 20 minutes or less – my talk at WordSesh 2013

A bit over a week ago I was invited to speak at the second WordSesh online conference. WordSesh is a full day of live WordPress presentations from all over the world. The presentations were live-streamed via Google Hangouts, and you can see my presentation and the video at the end of this post. I spoke about  Continue »

How to automatically backup your digital life with Dropbox, Backupify, Google and more

Our lives are increasingly digital. Just think about it: our personal and business communication, photos, documents – they’re all being stored in digital format. And that information isn’t just stored on your hard drive anymore: you might have your email running on Google’s servers thanks to their Gmail service, your photos saved on your smartphone,  Continue »

illuminea’s May 2012 webinar: Google+ Hangouts as a business tool and other useful info

Miriam Schwab gives a monthly lecture series ”Web trends roundup in 1 hour” with an overview of the most important web trends for marketing professionals. The next free webinar will be on Monday, June 25, 2012 at 10am. Signup and details here. Topics covered in May’s webinar Here is an overview of the social media and  Continue »

Google Drive finally launches and other useful info from illuminea’s April 2012 webinar

Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR: ”Latest Web Trends in 1 Hour” on Wednesday, May 30, 2012 at 10am.  Signup and details here. At the April 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke  Continue »

Watch illuminea’s Web Trends Roundup for March 2012

Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR ”Latest Web Trends in 1 Hour” on Monday, April 30, 2012 at 10am.  Signup and details here. At the March 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke  Continue »

illuminea launches event to share trends about facebook, Pinterest, Google, and more

Do you ever feel like you’re gonna burst with useful information?  I don’t. But I know someone who does. Every day, Miriam Schwab, the Friendly CEO of illuminea, reads tons and tons of news related to online marketing, and wanted a way to share it with all 5,000 of her closest online friends. So, we decided  Continue »

The impact of content farms on social media and SEO

Those involved in search engine optimization (SEO) know that one thing Google “loves” is content. The more content the better, and one of the ways to analyze the competitive level of other sites in search engine results is to see how many pages of that site are indexed by Google. The bottom line on this  Continue »

Why Google’s personalized search means social marketing is more important than ever

A few days ago Google announced that it will be extending personalized search to all Google users, whether you are logged in to your Google account or not. Personalized search is not new, but until now it was only applied to users who were logged in. Now everyone will get personalized search results in their  Continue »

Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media

This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1.  Continue »

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