Round-up non-profit expands micro-donation options to salaries

Ever since Barak Obama managed to raise $6.9 million out of $25 million through small donations on the web, 92% of which were $100 or less, many involved in the non-profit world started to understand the potential of crowd sourcing small “micro-donations” instead of, or in addition to, the traditional approach of getting small numbers  Continue »

Promote yourself online by NOT talking about yourself

Talk to people. But I mean really talk to them. Building a web presence is a lot like building your offline reputation; it’s a long term effort. Reaching your online publicity and traffic goals involves understanding the user perspective – give them things they want, and they will remember you for it. Give them what  Continue »

Upcoming Jerusalem networking event with Jeff Pulver: social media marketing for non-profits

I’ve been working on a new venture aimed at helping non-profits develop their knowledge and skills in the social media field. My partner in this venture, Lisa Barkan from Digital Shtick (www.digitalshtick.com), has extensive marketing experience in the non-profit world. The venture, called amuta 2.0 (http://amuta20.com), will be launching on August 31 in Jerusalem with  Continue »