How to create a personal brand by using online tools

This past Wednesday (July 15, 2008) I presented at an ISOC Israel event on the topic of day-to-day use of social media. My presentation was about personal branding, why one would want to create a personal brand online, and how to go about doing so. Why? In the past, creating a personal brand was solely  Continue »

Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media

This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1.  Continue »