illuminea’s May 2012 webinar: Google+ Hangouts as a business tool and other useful info

Miriam Schwab gives a monthly lecture series ”Web trends roundup in 1 hour” with an overview of the most important web trends for marketing professionals. The next free webinar will be on Monday, June 25, 2012 at 10am. Signup and details here. Topics covered in May’s webinar Here is an overview of the social media and  Continue »

Google Drive finally launches and other useful info from illuminea’s April 2012 webinar

Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR: ”Latest Web Trends in 1 Hour” on Wednesday, May 30, 2012 at 10am.  Signup and details here. At the April 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke  Continue »

Watch illuminea’s Web Trends Roundup for March 2012

Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR “Latest Web Trends in 1 Hour” on Monday, April 30, 2012 at 10am.  Signup and details here. At the March 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke  Continue »

Why Peter Shankman will hire a “social media expert”

A few days ago, Peter Shankman wrote a post lambasting all “social media experts” as irrelevant and worthy of dying in a fire. So Peter….you don’t like ‘em, eh? But if you read through his post, it seems clear that he actually thinks that social media activity is important, he just doesn’t like the way  Continue »

Israeli photo contests show brave use of social media.

We’re always on the lookout for interesting uses of social media by companies and organizations, and right now there are two groups on Facebook using photos as part of extensive social media campaigns. One is the Inbal Hotel, which is holding a contest whereby the person with the best photos of Jerusalem wins a night  Continue »

Faxes are so 1995. Move to email and social networks for communication please.

Why oh why do people still use fax machines? We don’t have a fax machine in our office. From the beginning I decided that we would withstand the pressure and insist that people email documents to us so that we can be a mostly paperless office. Yes, I know that there are fax services that  Continue »

Successful Ikea facebook campaign shows importance of offering deals to consumers on social media

Ikea Sweden got some good coverage yesterday for a facebook campaign it ran to promote the opening of a new store in Malmo, Sweden. The company wanted to promote the opening of the new branch, but their budget was limited. They hired an advertising agency called Forsman and Bodenfors, who came up with the idea  Continue »

Thanks to our blog, we are now considered PayPal Israel experts

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] So you’re wondering how you can use PayPal in Israel? Does PayPal accept Shekels? Can you withdraw your PayPal funds to your Israeli bank account? Etc. As you often do when in doubt, you head over  Continue »

How to create a personal brand by using online tools

This past Wednesday (July 15, 2008) I presented at an ISOC Israel event on the topic of day-to-day use of social media. My presentation was about personal branding, why one would want to create a personal brand online, and how to go about doing so. Why? In the past, creating a personal brand was solely  Continue »

Social Media Secrets – presented at IBM for SSVN event

This past Wednesday, July 8 I was privileged to be the “keynote speaker” (I find that term kind of amusing, thus the quotation marks) at IBM for the latest SSVN (The Startups & Societal Ventures Network) event. The challenge of talking to a large group about social media is trying to make sure that the  Continue »

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