@OldSpice transforms social media and makes me LMAO

One of the perks of working in the field of social media is that you get to pretend that you’re working and learning while watching hilarious videos of a good-looking guy in a shower. You know, the Old Spice guy in the shower, the guy who used to work in shark dental care and rides  Continue »

Fresh May events from our Israel hi-tech and business events calendar

You might have sunshine on a cloudy day, but you definitely don’t have the month of May unless you know what’s going on this month! Here are some of the hottest business events going on in Israel this spring-time: May 4, 2010. Ramat Gan, Israel. Techonomy 2010! 6 new companies will present their new products  Continue »

Faxes are so 1995. Move to email and social networks for communication please.

Why oh why do people still use fax machines? We don’t have a fax machine in our office. From the beginning I decided that we would withstand the pressure and insist that people email documents to us so that we can be a mostly paperless office. Yes, I know that there are fax services that  Continue »

Successful Ikea facebook campaign shows importance of offering deals to consumers on social media

Ikea Sweden got some good coverage yesterday for a facebook campaign it ran to promote the opening of a new store in Malmo, Sweden. The company wanted to promote the opening of the new branch, but their budget was limited. They hired an advertising agency called Forsman and Bodenfors, who came up with the idea  Continue »

Thanks to our blog, we are now considered PayPal Israel experts

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] So you’re wondering how you can use PayPal in Israel? Does PayPal accept Shekels? Can you withdraw your PayPal funds to your Israeli bank account? Etc. As you often do when in doubt, you head over  Continue »

What social media marketing is NOT – my presentation at Affilicon 2009

For the second year running I had the opportunity to be on a panel at Affilicon, the Affiliate Marketing Conference & Exhibition that took place last week in Israel. Like last year, this year I was on the social media panel, and I decided to take a devil’s advocate approach to my presentation: to talk about  Continue »

Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media

This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1.  Continue »

New site/blog launched for Natan Sharansky!

We are really excited to announce that after months of work, Natan Sharansky has a shiny new website, blog and social media presence. The goal of these efforts is to help spread Sharansky’s ideas regarding human rights, dissidents, democracy and Zionism, as well as to make access to his own fascinating history more accessible. The  Continue »

My 4 step (ok, 16 step) social media strategy

There are so many social media sites and tools out there, that it’s hard to know which to pay attention to, and which to ignore. Also, how do we use them effectively and still retain time to get some real work done? A recent discussion took place on the CIWI (Connecting Independent Writers in Israel)  Continue »