Round-up non-profit expands micro-donation options to salaries

Ever since Barak Obama managed to raise $6.9 million out of $25 million through small donations on the web, 92% of which were $100 or less, many involved in the non-profit world started to understand the potential of crowd sourcing small “micro-donations” instead of, or in addition to, the traditional approach of getting small numbers  Continue »

Review of PayPal Israel Q&A Event with Nissim Ohayon

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm Sunday through Thursday.] Still confused by how to use PayPal in Israel? You’re not alone. No matter how many times we write it up and try to understand all the ins and outs, and jump for joy over  Continue »

The impact of content farms on social media and SEO

Those involved in search engine optimization (SEO) know that one thing Google “loves” is content. The more content the better, and one of the ways to analyze the competitive level of other sites in search engine results is to see how many pages of that site are indexed by Google. The bottom line on this  Continue »

Faxes are so 1995. Move to email and social networks for communication please.

Why oh why do people still use fax machines? We don’t have a fax machine in our office. From the beginning I decided that we would withstand the pressure and insist that people email documents to us so that we can be a mostly paperless office. Yes, I know that there are fax services that  Continue »

Why Google’s personalized search means social marketing is more important than ever

A few days ago Google announced that it will be extending personalized search to all Google users, whether you are logged in to your Google account or not. Personalized search is not new, but until now it was only applied to users who were logged in. Now everyone will get personalized search results in their  Continue »

Successful Ikea facebook campaign shows importance of offering deals to consumers on social media

Ikea Sweden got some good coverage yesterday for a facebook campaign it ran to promote the opening of a new store in Malmo, Sweden. The company wanted to promote the opening of the new branch, but their budget was limited. They hired an advertising agency called Forsman and Bodenfors, who came up with the idea  Continue »

Israel PayPal accounts can now withdraw funds to Israeli bank accounts! Amen!

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] The day that I thought would never arrive is here: Israeli PayPal account holders can now withdraw their PayPal funds to Israeli bank accounts! Oh happy day. PayPal says that it will take 3-5 days for  Continue »

New! Course on Social Media Marketing for businesses

After a long break I’ll be giving a course on social media marketing for businesses on Sept. 23 and 30. The course had filled up already, but we’ve moved the venue to a bigger room so we have 5 spaces left for anyone interested. The course will take place in the Sandisk offices in the  Continue »

Thanks to our blog, we are now considered PayPal Israel experts

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] So you’re wondering how you can use PayPal in Israel? Does PayPal accept Shekels? Can you withdraw your PayPal funds to your Israeli bank account? Etc. As you often do when in doubt, you head over  Continue »

How to create a personal brand by using online tools

This past Wednesday (July 15, 2008) I presented at an ISOC Israel event on the topic of day-to-day use of social media. My presentation was about personal branding, why one would want to create a personal brand online, and how to go about doing so. Why? In the past, creating a personal brand was solely  Continue »

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