Why the new Facebook groups suck
The suckiness of Facebook groups is not a new subject. But now Facebook groups have gone through one of those facelifts that leaves the person still looking like themselves, just way more freaky. So let’s take a moment to make fun of the “new and improved” Facebook group. What are the changes? It actually took […]
Israeli photo contests show brave use of social media.
We’re always on the lookout for interesting uses of social media by companies and organizations, and right now there are two groups on Facebook using photos as part of extensive social media campaigns. One is the Inbal Hotel, which is holding a contest whereby the person with the best photos of Jerusalem wins a night […]
@OldSpice transforms social media and makes me LMAO
One of the perks of working in the field of social media is that you get to pretend that you’re working and learning while watching hilarious videos of a good-looking guy in a shower. You know, the Old Spice guy in the shower, the guy who used to work in shark dental care and rides […]
How to create an image map for a static FBML tab on a facebook page
When creating custom FBML tabs for facebook pages, it can often be helpful to use an image map. An image map is a flat image (like a jpeg or a gif) that has been coded with HTML that makes parts of the image into live hyperlinks. A custom FBML tab is a tab on a […]
Facebook Community Pages and Connections: what it means for brands, reputation management, and privacy
Facebook made some drastic changes to its services and features a few weeks ago. First, Fan Pages are a thing of the past. Now, there are just Pages, and you can’t become a Fan of them, but you can Like them. Ok, weird but basically just a semantic change. Facebook also announced their new “Connections” […]
Successful Ikea facebook campaign shows importance of offering deals to consumers on social media
Ikea Sweden got some good coverage yesterday for a facebook campaign it ran to promote the opening of a new store in Malmo, Sweden. The company wanted to promote the opening of the new branch, but their budget was limited. They hired an advertising agency called Forsman and Bodenfors, who came up with the idea […]
Starting a facebook group is not a social media strategy
First, a story: Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet me, and I prepared a comprehensive presentation about what I called […]