Who Keeps Adding _kk & _kt To My AdWords Destination URLs? Salesforce Was It You?

As part of illuminea’s marketing services team, I’ve been frustrated by a destination URL problem with one client’s AdWords campaigns. Regardless of how many times we edited the destination URLs, they kept getting edited to include parameters named _kk and _kt . The latter in particular was a horrible source of trouble as it generated […]

Using your competitor’s name as part of a Google Adwords campaign

In Israel, businesses may set up Google Adword campaigns that use their competitors’ names and brands as keywords. In August 2006 an Israeli judge ruled that Crazy Line, a women’s clothing retail chain, was not guilty of any wrongdoing when they set up an Adwords campaign using the keywords of another clothing store, Matim Li. But […]