Search Engine Optimization for Mere Mortals

The biggest SEO mistakes (by volume) that website content managers make are not because they haven’t hired a fancy SEO firm. That’s at least according to Matt Cutts, who leads Google’s web spam team and regularly blogs and answers questions about best SEO practices. In fact, by following some basic guidelines, you can probably significantly […]

Learn about mobile SEO at SMX Israel…next week!

SMX Israel 2014 logo

SMX Israel 2014 is around the corner, and there’s a really great lineup of speakers and topics that will be covered: link building tactics, YouTube optimization, Hebrew SEO, recovering from penalties (ooooh that’s a critical one), and more. I’ll be speaking on a panel with John Mueller, Google’s Webmaster Trends Analyst, aka the very helpful […]

The Five Whys: Critical Thinking for SEO

Clients are constantly challenging me. And it’s good. If I’m being honest, I may sometimes find it aggravating, but it’s good, because it helps me focus and think critically. And critical thinking is the backbone to SEO success. If you don’t know why you’re doing something, you shouldn’t be doing it. Have you ever heard […]

A Lazy SEO is A Good SEO

I would like to thank the nice people on the Internet for providing so many custom reports for me to borrow without doing an iota of work, in particular Eric Siu of SearchEngineWatch and Avinash Kaushik. I’m a lazy schlub. And I’ll be the first to admit it. If everything in my life could be […]

Why I’m Winning the War Against Spammers

Recently I started working on a client’s website that required a good amount of anti-link building. Anti-link building? Isn’t SEO all about link building? Well, it was. Until the recent Google Penguin and Panda algorithm updates, almost any kind of link helped prop up a site’s ranking. Obviously, quality links had a better impact than […]

The impact of content farms on social media and SEO

Those involved in search engine optimization (SEO) know that one thing Google “loves” is content. The more content the better, and one of the ways to analyze the competitive level of other sites in search engine results is to see how many pages of that site are indexed by Google. The bottom line on this […]