3 Rules for Putting Video on Your WordPress Website
If there wasn’t already enough of an incentive to get in front of your audience with video marketing, the Coronavirus crisis is getting even the most timid people in front of cameras. In fact, according to a Renderforest survey of 1000 last year, 9 out of 10 viewers say that product videos are useful in […]
3 Reasons why sliders are bad for your website’s health
Websites aren’t just a pretty face. In fact, their prettiness is only as good as the purpose it serves. Almost everything on a site should be geared towards helping you and your users achieve goals, like getting people to sign up for a demo or newsletter, request a quote, read more pages to get more […]
10 ways to get more people to read your non-profit email newsletter
Despite all the online marketing channels available to non-profits today (Facebook, Twitter, SEO, Adwords), only email consistently delivers a steady ROI (return on investment) and tangible results. But Facebook! you say. Well, check these stats out: Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than […]
5 Things to Dump from Your Homepage Now
We are all on a quest for a great homepage that represents our brand and serves our goals. Unfortunately, we fall into the trap of overcrowding our home pages with features and elements that drive visitors away. Here are 5 major homepage mistakes that we all see everyday – and some tips on how you […]
How to remove related videos from the end of an embedded YouTube video
Update: you can now easily remove related videos from embedded YouTube videos by unchecking a box in YouTube. Here are the full instructions: How to remove related videos from the end of an embedded YouTube video: update As I’m sure you’ve seen, YouTube displays related videos at the end of videos you have viewed. This can […]
Are press releases relevant in a world of social media conversations?
Public relations (PR) is as relevant as ever. Getting good coverage for your company or organization can be key in generating new leads and strengthening brand awareness. But is PR the same thing today as it was five years ago? What I mean is, to achieve the goals of PR, does that still involve traditional […]
Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media
This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1. […]
New site/blog launched for Natan Sharansky!
We are really excited to announce that after months of work, Natan Sharansky has a shiny new website, blog and social media presence. The goal of these efforts is to help spread Sharansky’s ideas regarding human rights, dissidents, democracy and Zionism, as well as to make access to his own fascinating history more accessible. The […]
Promote yourself online by NOT talking about yourself
Talk to people. But I mean really talk to them. Building a web presence is a lot like building your offline reputation; it’s a long term effort. Reaching your online publicity and traffic goals involves understanding the user perspective – give them things they want, and they will remember you for it. Give them what […]
Getting started with blogging and social media
People are always asking for background information on why and how they should blog. While there is great information out there on the web, I thought I’d put together a resource here that I can refer people to when they ask. This post will be updated regularly so keep checking back. Why blog Why Start […]