A quick-start guide to social media marketing
Have you ever wanted to follow what’s being said about a certain topic around the internet? Well, it’s not as hard as you think. Monitoring tools are the primary way to track buzz about a given topic online. For someone conducting an online social media marketing campaign this is especially true. To properly promote something, […]
Starting a facebook group is not a social media strategy
First, a story: Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet me, and I prepared a comprehensive presentation about what I called […]
Presentation from F5-Refreshing: Why blogs are so great for SEO
A little over a week ago I spoke at the first F5-Refreshing meeting for Israeli women in the hi-tech and internet industry. Liat Vardi, the woman behind the group, did such a great job organizing the event, and it really fill a void in the Israeli hi-tech industry. You can see her follow-up post here. […]
New group “F5-Refreshing” for Israeli hi-tech and web women
A new group has been formed for Israeli women in the hi-tech and web industries. The group, F5 Refreshing (get it? F5 is the button your press to refresh your browser) is sponsored by Sun Microsystems’ Sun Startup Essentials department, and is organized by Liat Vardi. The first event will take place on June 26 […]
C is for a StumbleUpon cookie
I rarely use the Stumble! button on the StumbleUpon toolbar. Basically, what it does is when you press it, it offers you a random site that others have “stumbled,” or voted for, as good sites. It’s actually pretty fun to discover these sites that you’d never come across otherwise. Well, today I decided to test […]
Online marketers make fake ads look like real news – sometimes too successfully
More and more studies are showing that internet users do not engage with conventional online ads. Users have developed a type of blindness to the flashing, blinking, google-type ads that clutter pages, and no matter how invasive and annoying the ads are, we have learnt to ignore them. So marketers are desperately searching for new […]
Emily Gould, Gawker, and privacy vs. publicity on the web
Privacy by doc18 This week Emily Gould, former Editor at the mega-gossip-blog Gawker, published a stunning and moving description in the New York Times of her experience as a blogger who exposed all, both with regards to her own personal life, and those of celebrities. Her piece is fascinating and disturbing, and raises a lot […]
Blogging and social media for marketing and creating videos – presentations from Techshoret
About a month ago I spoke at the Techshoret Conference for technical writers. Techshoret is an active mailing list for technical writers in Israel, but it includes many members from overseas as well. The people on the list are very supportive and helpful, and I wouldn’t be surprised if it was one of the best […]
Bill Gates joins much improved LinkedIn
Bill Gates has just joined LinkedIn, and I can see why. I just visited LinkedIn and was pleasantly surprised to see their amazing new interface. The modifications to the interface, and the addition of new options and features has made it into a serious business networking tool that I could see myself visiting on a […]
SphinnCon Israel summary…more to come later
As I wrote a few days ago, SphinnCon came to Israel this week on February 5 in the form of SphinnCon Israel. It turns out that this wasn’t only the first SphinnCon in Israel, but it was the first SphinnCon ever! So, this is yet another example of a first for Israel, kind of like […]