Friendly CEO + Founder

Miriam founded illuminea after giving birth to kid #4 and realizing she needed more flexibility and room for creativity in her work. Following her lifelong love for all things digital, Miriam set out on a search for the ideal content management system, and when the clouds parted and the angels sang, she knew she had found the One: WordPress.

Over a period of 12 years, Miriam led the illuminea team in creating over 100 WordPress websites, organizing three WordCamp conferences for the Israeli WordPress community, and training clients and the public on best practices for digital marketing. A thought leader and influencer within the Israeli startup and open-source space, Miriam created Strattic in 2016 to

Miriam is proud to serve on the Steering Board of Digital Eve Israel, one of the leading communities for professional women in Israel, to help empower women economically. Miriam also blogs about WordPress, social media marketing and SEO at WPGarage.

Over the past 12 years, Miriam founded and built a leading global open-source web development company, taught herself how to code and became one of the top thought leaders and influencers within the Israeli startup and open-source spaces. In mid 2016, feeling the need to create something revolutionary in order to protect the internet in a completely new and massively scalable way, Miriam founded Strattic. Miriam’s lifelong passion for helping people and doing good in the world has translated into Strattic’s mission and technology: making web security simple and accessible to all.


Miriam regularly speaks at local conferences and meetups, and when the opportunity arises she hops on a plane to speak overseas too.

Following is a list of selected events and conferences at which Miriam has lectured on the topic of WordPress, social media, SEO, and internet security.