Case Study

Pat Bamelach.

About the Company.

Pat BaMelach is a unique artisan bread bakery that first opened in the heart of Gush Etzion, on Kibbutz Rosh Tzurim. Pat BaMelach also offers hands-on workshops, giving participants historical, educational, cultural and tasty bread-making activities. We have also opened a second location in Efrat, overlooking the Judaean hills, which is home to our factory, retail store and café.

Why they love us.

Working with the Illuminea team was an absolute pleasure. We offered up a really complicated challenge and Illuminea was able to think creatively and out of the box. They were accessible throughout the entire process, listening to our needs and then meeting them and then surpassing them. I really felt like I had an active role building something that was WAY beyond my skill set. Highly highly recommend.

Devorah Katz

Some background.

Pat Bamelach is a staple of the Gush Etzion community. It’s been around for years and has an outstanding reputation for quality baked goods with a homey/community feel. For years they sold their products from physical locations, however, with the outbreak of Covid-19, it quickly became apparent that they needed to digitize…and fast!

What we did.

Version 1.0 of the website was deployed on Shopify within a month. It was able to showcase products, had pickup and delivery options, and a fairly simple checkout process
Version 1.1 was deployed a few months later in the heat of Corona when deliveries to multiple locations necessitated splitting the store to account for changing inventory needs
Version 2.0 was deployed nearly a year later with an updated UI that created a more animated and engaged user experience.

In August 2021, with the worst of Covid-19 (hopefully) past, we were able to re-evaluate the current needs of the site and came to the following conclusions:

Based on these issues, we released Version 3.0 of the site, that re-platformed to WooCommerce. While the benefits of the previous UI upgrades were still in place, we could now:

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