This past Wednesday, July 8 I was privileged to be the “keynote speaker” (I find that term kind of amusing, thus the quotation marks) at IBM for the latest SSVN (
The challenge of talking to a large group about social media is trying to make sure that the information is not too overwhelming for the newbies, but at the same time is not too boring for the seasoned users. The feedback from the audience was pretty enthusiastic, so I hope I managed to reach that happy medium.
The talk covers recent landmark events on twitter, such as Dell reaching $3m in sales via twitter, the success of the Iran Election protesters who used twitter to bring their cause to the world, and some other events. We looked at strategies, tips and tools for creating an effective online presence.
Without further ado, here’s the presentation: