Marketing 101: Give them Bling and they will pay (a lot) for it

Here is the ultimate example of the value of good marketing and packaging: bling H2O, which is basically glorified water in a really pretty bottle, that costs as much as some people in the world make in a year. People pay more for water already when it’s in the form of mineral water. But in […]

Using your competitor’s name as part of a Google Adwords campaign

In Israel, businesses may set up Google Adword campaigns that use their competitors’ names and brands as keywords. In August 2006 an Israeli judge ruled that Crazy Line, a women’s clothing retail chain, was not guilty of any wrongdoing when they set up an Adwords campaign using the keywords of another clothing store, Matim Li. But […]