10 ways to get more people to read your non-profit email newsletter

Despite all the online marketing channels available to non-profits today (Facebook, Twitter, SEO, Adwords), only email consistently delivers a steady ROI (return on investment) and tangible results. But Facebook! you say. Well, check these stats out: Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than […]

illuminea creates official WordPress plugin for Mad Mimi

We (illuminea) are so excited that we could be part of the creation of a shiny new plugin: Official Mad Mimi Sign Up Forms! for Mad Mimi, the email marketing service. Mad Mimi is all about making their users life simple. With WordPress being the winner in terms of market share for CMSs, they wanted to serve […]