10 ways to get more people to read your non-profit email newsletter
Despite all the online marketing channels available to non-profits today (Facebook, Twitter, SEO, Adwords), only email consistently delivers a steady ROI (return on investment) and tangible results. But Facebook! you say. Well, check these stats out: Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than […]
Two ways to make sure people see your Facebook Page posts despite latest feed algorithm update
Facebook updated their news feed algorithm at the beginning of December, with the stated goal of pushing higher quality news stories into people’s feeds: “We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content, and how often articles are clicked on from […]
illuminea creates official WordPress plugin for Mad Mimi
We (illuminea) are so excited that we could be part of the creation of a shiny new plugin: Official Mad Mimi Sign Up Forms! for Mad Mimi, the email marketing service. Mad Mimi is all about making their users life simple. With WordPress being the winner in terms of market share for CMSs, they wanted to serve […]