10 ways to get more people to read your non-profit email newsletter
Despite all the online marketing channels available to non-profits today (Facebook, Twitter, SEO, Adwords), only email consistently delivers a steady ROI (return on investment) and tangible results. But Facebook! you say. Well, check these stats out: Despite the rapid rise of social media, more online donations are made from a click in an e-newsletter than […]
New! Course on Social Media Marketing for businesses
After a long break I’ll be giving a course on social media marketing for businesses on Sept. 23 and 30. The course had filled up already, but we’ve moved the venue to a bigger room so we have 5 spaces left for anyone interested. The course will take place in the Sandisk offices in the […]
Social Media Secrets – presented at IBM for SSVN event
This past Wednesday, July 8 I was privileged to be the “keynote speaker” (I find that term kind of amusing, thus the quotation marks) at IBM for the latest SSVN (The Startups & Societal Ventures Network) event. The challenge of talking to a large group about social media is trying to make sure that the […]
A quick-start guide to social media marketing
Have you ever wanted to follow what’s being said about a certain topic around the internet? Well, it’s not as hard as you think. Monitoring tools are the primary way to track buzz about a given topic online. For someone conducting an online social media marketing campaign this is especially true. To properly promote something, […]
Online marketers make fake ads look like real news – sometimes too successfully
More and more studies are showing that internet users do not engage with conventional online ads. Users have developed a type of blindness to the flashing, blinking, google-type ads that clutter pages, and no matter how invasive and annoying the ads are, we have learnt to ignore them. So marketers are desperately searching for new […]
Blogging and social media for marketing and creating videos – presentations from Techshoret
About a month ago I spoke at the Techshoret Conference for technical writers. Techshoret is an active mailing list for technical writers in Israel, but it includes many members from overseas as well. The people on the list are very supportive and helpful, and I wouldn’t be surprised if it was one of the best […]
SphinnCon Israel review part 1: Barry Schwartz’s introduction
I know this is way overdue, but I actually have to work sometimes. So apologies.I already wrote a general overview of SphinnCon Israel. The next four posts will cover the sessions, and the information that I thought was most interesting and useful. Barry Schwartz from Rusty Brick and Search Engine Roundtable kicked off the event […]
SphinnCon Israel summary…more to come later
As I wrote a few days ago, SphinnCon came to Israel this week on February 5 in the form of SphinnCon Israel. It turns out that this wasn’t only the first SphinnCon in Israel, but it was the first SphinnCon ever! So, this is yet another example of a first for Israel, kind of like […]
SphinnCon Israel coming up…and not a woman to be seen (on a panel)
SphinnCon Israel is sold out! SphinnCon Israel is a SphinnCon networking event focused on search and internet marketing, and is taking place this coming Tuesday, February 5 at the Jerusalem College of Technology (also known as Machon Lev). This event is exciting thanks to the incredible lineup, with representatives from well-known international companies like Google, […]
Spam-fighting Israeli company Commtouch launches new corporate blog
Commtouch, one of the world’s leading email spam fighters, has now officially launched their new corporate blog, Commtouch Cafe, which was built by none other than…illuminea (i.e. us)! Founded in 1991 in Israel and publicly traded on the NASDAQ (CTCH), Commtouch’s technologies help companies avoid the rising costs of email spam by constantly monitoring, identifying […]