Blogging effectiveness report: February 2007

When I began blogging at the end of November, I asked a few questions about whether all the blogging evangelicals were right, and blogging really is good for business. I asked the following questions: Would I be able to keep up with the demands of blogging? Would I find that results from my site will […]

Show me the dessert: the power of visual marketing

Our eyes play a significant role in our decisions to buy. There is a big difference between a written description of a product and the product itself in all its 3D glory. Salespeople who play to our senses may be more successful than those that rely on descriptions or texts to make their sales. No […]

Lesson from 2006 – Marketing Diversity

Ben Yoskovitz at Instigator Blog initiated a Group Writing Project where people can share any lessons they learned over the course of 2006. So here’s my lesson from this year: diversifying your marketing strategy can benefit your business, and it is possible to do this on a shoestring budget. Diversity is good People generally agree […]

A website is part of your long-term vision

In yesterday’s post, I argued that a business should have a website right from the start so that they look professional for the first potential client that they meet. There are more reasons that a business should have a site from the beginning, and all of them have to do with vision – a big […]

If you build it (your website), they will come

A friend is currently enrolled in the MATI Small Business Course, a comprehensive course designed to provide budding entrepreneurs with the basics needed to start their own business. According to many of the lecturers at the current MATI course, it is not recommended for new businesses to invest in a website. These lecturers explained to […]

Using an e-newsletter to grow your business – Part 3 of 3

5 steps to an effective e-newsletter campaign An exciting subject line – your readers are bombarded with emails every day, including other newsletters. Your first goal is to get them to open your newsletter, and your subject line plays an important role. First, make sure that it is obvious that the email came from your […]

Using an e-newsletter to grow your business – Part 2 of 3

What should you write about? So you’re ready to send out your first e-newsletter where you’re going to tell your clients how amazing you are at what you do and why they should order more business from you. Don’t do it! Your newsletter’s level of effectiveness is directly related to how interesting it is. A […]

Using an e-newsletter to grow your business – Part 1 of 3

Out of site, out of mind Out of site out of mind. This saying applies to your business as much as it does to anything else in your life. And in business, you want to remind your clients that you are there and ready to help them. Even the most successful businesses with the happiest […]

You want to make money? Don’t think about money

Guy Kawasaki recently discussed the results of a new study that showed that thinking about money can create social barriers. The study concluded that when people have money on their mind, “they don’t want to depend on others and don’t want others to depend on them.” Guy applied these results to the topic of evangelism […]

Remove customer purchasing fear with the shoe-burning method

A customer has walked into your store or has arrived at your web site. This person is interested in your product and plans to buy, whether from you or your competitor. Your price is reasonable and the quality of the product is good. But the person ends up leaving your store/site and buying the product […]