The impact of content farms on social media and SEO
Those involved in search engine optimization (SEO) know that one thing Google “loves” is content. The more content the better, and one of the ways to analyze the competitive level of other sites in search engine results is to see how many pages of that site are indexed by Google. The bottom line on this […]
Why Google’s personalized search means social marketing is more important than ever
A few days ago Google announced that it will be extending personalized search to all Google users, whether you are logged in to your Google account or not. Personalized search is not new, but until now it was only applied to users who were logged in. Now everyone will get personalized search results in their […]
Are press releases relevant in a world of social media conversations?
Public relations (PR) is as relevant as ever. Getting good coverage for your company or organization can be key in generating new leads and strengthening brand awareness. But is PR the same thing today as it was five years ago? What I mean is, to achieve the goals of PR, does that still involve traditional […]
Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media
This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1. […]
Presentation from F5-Refreshing: Why blogs are so great for SEO
A little over a week ago I spoke at the first F5-Refreshing meeting for Israeli women in the hi-tech and internet industry. Liat Vardi, the woman behind the group, did such a great job organizing the event, and it really fill a void in the Israeli hi-tech industry. You can see her follow-up post here. […]
New group “F5-Refreshing” for Israeli hi-tech and web women
A new group has been formed for Israeli women in the hi-tech and web industries. The group, F5 Refreshing (get it? F5 is the button your press to refresh your browser) is sponsored by Sun Microsystems’ Sun Startup Essentials department, and is organized by Liat Vardi. The first event will take place on June 26 […]