8 Bootstrapping Tips That Will Cut Costs Today
The following is a guest post by Heather Johnson. Her details are at the end of the article. —————————– In order to maximize sales and improve marketing tactics, each small business must learn the fine art of bootstrapping. There are many ways to cut costs in order to leverage your assets. Some of these methods […]
Israeli small businesses doomed to failure
The Israeli economy is growing at a tremendous pace, yet a recent study by BDI-Coface has shown that despite the fact that there was a 3% rise in 2007 of newly-founded businesses over previous years, most Israeli businesses are doomed to failure. According to the study, only 58% of ventures are still around after two […]
WordCamp over, now on to next thing: free workshop on blogging and business
WordCamp Israel is over. It was fun and interesting, and you can read my complete review of the event over here. But, there is no rest for the weary, so it’s on to the next event: this Tuesday I’ll be giving a free workshop on using blogs as a marketing tool. Here’s more info: The […]
US State Department backing program that discriminates against Jewish Israeli entrepreneurs
Update: A few interesting things have happened since I wrote this article. 1. The Beyster Institute has taken down all the pages I have linked to here. But they can’t beat Google! If you want to see them, simply paste the URL in your Google search box, and on the results page, click on “Cached” […]
Next meeting of Entrepreneur Breakfast: Tuesday, July 31
Ok folks, the next Entrepreneur Breakfast is coming up next week, so mark your calendars! The topic: Creating Financial Models for Assessing the Success of your Business. Read on… Entrepreneur Breakfast is a not-for-profit effort to strengthen the small business community in Israel. The group meets monthly and the idea is to come together to […]
Google Adwords vs. Dapei Zahav (Yellow Pages)
Small businesses have small marketing budgets. In a previous post, I listed 5 low-cost ways to market your business. Two of the methods mentioned were advertising on Google Adwords and Dapei Zahav. Since bootstrapping businesses need to ensure that every advertising dollar is justified, I decided to conduct an unofficial study comparing Google Adwords and […]
Using your competitor’s name as part of a Google Adwords campaign
In Israel, businesses may set up Google Adword campaigns that use their competitors’ names and brands as keywords. In August 2006 an Israeli judge ruled that Crazy Line, a women’s clothing retail chain, was not guilty of any wrongdoing when they set up an Adwords campaign using the keywords of another clothing store, Matim Li. But […]
Should female entrepreneurs hide the fact that they’re mothers?
There is still the perception that business is a man’s world. I would maybe say that it’s a “man-style world,” i.e. women are welcome as long as they act like men. From conversations with other women who run their own businesses, I see that many feel very self-conscious about being women in what they see […]
Israel ranked 17th in entrepreneurial study
In Israel, everyone is an entrepreneur. At least, sometimes it seems that way. Everyone knows someone who has started up some kind of venture, whether it’s related to technology, finance or industry. Sometimes I can’t believe how many people I personally know who have technology startups. Many of these ideas do come to fruition and […]
Next meeting of Entrepreneur Breakfast: Thursday, June 28
Thanks to my new Administrative Assistant (bless her soul), I have finally managed to get around to organizing the second Entrepreneur Breakfast meeting in Jerusalem. Entrepreneur Breakfast is a not-for-profit effort to strengthen the small business community in Israel. The group meets monthly and the idea is to come together to gain valuable knowledge, advice, […]