Art, Life and Business

If music be the food of love, play on; Give me excess of it, that, surfeiting, The appetite may sicken, and so die. William Shakespeare (1564 – 1616), “Twelfth Night”, Act 1 scene 1 Humans are creative beings with a strong creative impulse, and this comes into play in almost all realms of our lives. […]

Small Business Day in the Knesset; Israeli Bloggers “Unconference”

There are two exciting events coming up in the world of small businesses and bloggers in Israel. Small Business Day in the Knesset On January 9, 2007, the Knesset will be holding a Small and Medium Sized Business Day. A “marathon” of sessions and discussions will take place with representatives from the small and medium-sized […]

Lesson from 2006 – Marketing Diversity

Ben Yoskovitz at Instigator Blog initiated a Group Writing Project where people can share any lessons they learned over the course of 2006. So here’s my lesson from this year: diversifying your marketing strategy can benefit your business, and it is possible to do this on a shoestring budget. Diversity is good People generally agree […]

Happy Holiday of Fire!

Like every year, the question arises as to what holiday greetings should be used so that people who do not observe Christmas will not be offended. While many people see the generic “Happy Holidays” as a solution, one blogger pointed out that this really just means “Merry Christmas to those of you who do not […]

Donald Trump: “Israel is one of my favorite places in the world”

Globes held its annual Israel Business Conference at the beginning of this week. The self-proclaimed “conference of the business elite in Israel” did indeed draw business leaders from all over the world. The grand opening was attended (via videoconference) by Donald Trump and his children, Donald Jr. and Invanka, both Vice Presidents in the family […]

A website is part of your long-term vision

In yesterday’s post, I argued that a business should have a website right from the start so that they look professional for the first potential client that they meet. There are more reasons that a business should have a site from the beginning, and all of them have to do with vision – a big […]

If you build it (your website), they will come

A friend is currently enrolled in the MATI Small Business Course, a comprehensive course designed to provide budding entrepreneurs with the basics needed to start their own business. According to many of the lecturers at the current MATI course, it is not recommended for new businesses to invest in a website. These lecturers explained to […]

Cool Tool: Zoho Planner – Every to do has its place

One of the challenges of running your small business is the number of tasks for which you are responsible. Your tasks range from the exciting to the mundane, the very short-term to the very long-term, and are related to clients, service providers, and even your family. While we all want our businesses to grow, this […]

Using an e-newsletter to grow your business – Part 3 of 3

5 steps to an effective e-newsletter campaign An exciting subject line – your readers are bombarded with emails every day, including other newsletters. Your first goal is to get them to open your newsletter, and your subject line plays an important role. First, make sure that it is obvious that the email came from your […]

Using an e-newsletter to grow your business – Part 2 of 3

What should you write about? So you’re ready to send out your first e-newsletter where you’re going to tell your clients how amazing you are at what you do and why they should order more business from you. Don’t do it! Your newsletter’s level of effectiveness is directly related to how interesting it is. A […]