SMX Israel 2012 – you’ve come a long way, baby!
SMX Israel was one of the best and most fun conferences I’ve been at in a long time. And I’m not the only one who thinks that – I’ve only heard and read enthusiastic responses from the participants. It’s hard to explain why we all had such a good time; maybe it was the size […]
Facebook Community Pages and Connections: what it means for brands, reputation management, and privacy
Facebook made some drastic changes to its services and features a few weeks ago. First, Fan Pages are a thing of the past. Now, there are just Pages, and you can’t become a Fan of them, but you can Like them. Ok, weird but basically just a semantic change. Facebook also announced their new “Connections” […]
Successful Ikea facebook campaign shows importance of offering deals to consumers on social media
Ikea Sweden got some good coverage yesterday for a facebook campaign it ran to promote the opening of a new store in Malmo, Sweden. The company wanted to promote the opening of the new branch, but their budget was limited. They hired an advertising agency called Forsman and Bodenfors, who came up with the idea […]
New! Course on Social Media Marketing for businesses
After a long break I’ll be giving a course on social media marketing for businesses on Sept. 23 and 30. The course had filled up already, but we’ve moved the venue to a bigger room so we have 5 spaces left for anyone interested. The course will take place in the Sandisk offices in the […]
How to create a personal brand by using online tools
This past Wednesday (July 15, 2008) I presented at an ISOC Israel event on the topic of day-to-day use of social media. My presentation was about personal branding, why one would want to create a personal brand online, and how to go about doing so. Why? In the past, creating a personal brand was solely […]
Social Media Secrets – presented at IBM for SSVN event
This past Wednesday, July 8 I was privileged to be the “keynote speaker” (I find that term kind of amusing, thus the quotation marks) at IBM for the latest SSVN (The Startups & Societal Ventures Network) event. The challenge of talking to a large group about social media is trying to make sure that the […]
What social media marketing is NOT – my presentation at Affilicon 2009
For the second year running I had the opportunity to be on a panel at Affilicon, the Affiliate Marketing Conference & Exhibition that took place last week in Israel. Like last year, this year I was on the social media panel, and I decided to take a devil’s advocate approach to my presentation: to talk about […]