Google Drive finally launches and other useful info from illuminea’s April 2012 webinar

Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR: ”Latest Web Trends in 1 Hour” on Wednesday, May 30, 2012 at 10am.  Signup and details here. At the April 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke […]

Watch illuminea’s Web Trends Roundup for March 2012

Recently, we launched a new monthly lecture series to present the most important web trends for marketing professionals. Please join us at our next free WEBINAR “Latest Web Trends in 1 Hour” on Monday, April 30, 2012 at 10am.  Signup and details here. At the March 2012 Web Trends Webinar, Miriam Schwab, the Friendly CEO of illuminea, spoke […]

Why Peter Shankman will hire a “social media expert”

A few days ago, Peter Shankman wrote a post lambasting all “social media experts” as irrelevant and worthy of dying in a fire. So Peter….you don’t like ‘em, eh? But if you read through his post, it seems clear that he actually thinks that social media activity is important, he just doesn’t like the way […]

Israeli photo contests show brave use of social media.

We’re always on the lookout for interesting uses of social media by companies and organizations, and right now there are two groups on Facebook using photos as part of extensive social media campaigns. One is the Inbal Hotel, which is holding a contest whereby the person with the best photos of Jerusalem wins a night […]

Thanks to our blog, we are now considered PayPal Israel experts

[If you’re looking for PayPal customer support, the number is 073-713-7777 and is open 9am to 6pm  Sunday through Thursday.] So you’re wondering how you can use PayPal in Israel? Does PayPal accept Shekels? Can you withdraw your PayPal funds to your Israeli bank account? Etc. As you often do when in doubt, you head over […]

How to create a personal brand by using online tools

This past Wednesday (July 15, 2008) I presented at an ISOC Israel event on the topic of day-to-day use of social media. My presentation was about personal branding, why one would want to create a personal brand online, and how to go about doing so. Why? In the past, creating a personal brand was solely […]

Social Media Secrets – presented at IBM for SSVN event

This past Wednesday, July 8 I was privileged to be the “keynote speaker” (I find that term kind of amusing, thus the quotation marks) at IBM for the latest SSVN (The Startups & Societal Ventures Network) event. The challenge of talking to a large group about social media is trying to make sure that the […]