What social media marketing is NOT – my presentation at Affilicon 2009
For the second year running I had the opportunity to be on a panel at Affilicon, the Affiliate Marketing Conference & Exhibition that took place last week in Israel. Like last year, this year I was on the social media panel, and I decided to take a devil’s advocate approach to my presentation: to talk about […]
Are press releases relevant in a world of social media conversations?
Public relations (PR) is as relevant as ever. Getting good coverage for your company or organization can be key in generating new leads and strengthening brand awareness. But is PR the same thing today as it was five years ago? What I mean is, to achieve the goals of PR, does that still involve traditional […]
Talking to the Tel Aviv Writer’s Cafe: 7 tips for marketing yourself with blogs and social media
This past Thursday I was privileged to speak to the Tel Aviv Writer’s Cafe about how they can use blogs and social media to promote themselves and win more (paid) writing gigs. Here are the seven tips. For more info about the Tel Aviv Writer’s Cafe, please scroll to the end of this post. 1. […]
New site/blog launched for Natan Sharansky!
We are really excited to announce that after months of work, Natan Sharansky has a shiny new website, blog and social media presence. The goal of these efforts is to help spread Sharansky’s ideas regarding human rights, dissidents, democracy and Zionism, as well as to make access to his own fascinating history more accessible. The […]
Getting started with blogging and social media
People are always asking for background information on why and how they should blog. While there is great information out there on the web, I thought I’d put together a resource here that I can refer people to when they ask. This post will be updated regularly so keep checking back. Why blog Why Start […]
A quick-start guide to social media marketing
Have you ever wanted to follow what’s being said about a certain topic around the internet? Well, it’s not as hard as you think. Monitoring tools are the primary way to track buzz about a given topic online. For someone conducting an online social media marketing campaign this is especially true. To properly promote something, […]
Free tools for marketing and managing your biz in tough economic times
Yesterday I was privileged to give a presentation at the first Marcshoret conference in Jerusalem for marketing professionals. I wasn’t able to attend the whole event, but from what I could see Paula Stern and her crew at Writepoint did an excellent job putting a high-level, professional event together. You can see the program here […]
Upcoming Jerusalem networking event with Jeff Pulver: social media marketing for non-profits
I’ve been working on a new venture aimed at helping non-profits develop their knowledge and skills in the social media field. My partner in this venture, Lisa Barkan from Digital Shtick (www.digitalshtick.com), has extensive marketing experience in the non-profit world. The venture, called amuta 2.0 (http://amuta20.com), will be launching on August 31 in Jerusalem with […]
Starting a facebook group is not a social media strategy
First, a story: Almost a year ago, I met with representatives from one of Israel’s leading television and media networks, who had the backing of a prominent philanthropist to implement a social media strategy for Israel’s 60th birthday. Someone had recommended that they meet me, and I prepared a comprehensive presentation about what I called […]
C is for a StumbleUpon cookie
I rarely use the Stumble! button on the StumbleUpon toolbar. Basically, what it does is when you press it, it offers you a random site that others have “stumbled,” or voted for, as good sites. It’s actually pretty fun to discover these sites that you’d never come across otherwise. Well, today I decided to test […]